Marketing Coordinator

1 week ago

Acheson, Canada Jen-Col Construction Ltd. Full time

The **Marketing Coordinator **supports all marketing and communications initiatives, manages event logistics, maintains and updates social media platforms, executes web content strategies including search engine optimization techniques and develops content/resources to support Marketing campaigns and Business Development initiatives.

**Qualifications**
- Search Engine Marketing (SEM) and Search Engine Optimization (SEO) skills
- Event marketing experience
- Content development/marketing experience
- High level of creativity
- Ability to think critically and draw from several resources to create unified and persuasive marketing collateral materials
- Knowledge of traditional and digital marketing, content marketing, and social media marketing
- Strong analytical skills to analyze metrics (social media and website analytics) and create reports
- Excellent research, analytical and problem-solving skills
- Effective time management and organization, with the ability to prioritize and meet deadlines
- Excellent attention to detail and a high degree of accuracy
- Active listener with excellent writing, communication, and presentation skills, as well as outstanding copywriting and proofreading skills
- Business to business marketing experience is an asset
- Experience with CRM systems is an asset
- Experience with Content Management systems (e.g. WordPress) is an asset
- Experience writing/coordinating RFP response submissions is an asset
- Proficient with Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Creative (InDesign, Illustrator, Photoshop)

**Education/Licenses**
- Post-secondary degree or diploma in business, marketing, communications, or a related field
- Valid driver’s license

**Experience**
- Two to five (2 - 5) years of marketing experience

**Functional Responsibilities**
- Plan, create, and post content across various social media platforms.
- Develop compelling messages through words and imagery that convey JEN COL’s strengths and differentiators
- Conduct market research (i.e., industry, competitor) and identify trends
- Coordinate marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, and ordering marketing collateral
- Create, proofread, and edit copy for various marketing channels, including the JEN COL website and social media platforms (i.e., LinkedIn, Instagram, Facebook)
- Research, write and edit project-based communications and project profiles
- Work together with different swim lanes to create marketing materials as per their requirements
- Assist with development of RFP responses and other marketing materials/marketing activities as required

**Working Conditions**
- Office atmosphere
- Manual dexterity required to operate computer and peripherals
- Driving of a company vehicle
- Occasional trips to trade shows and related events
- Occasional trips to construction job sites for photos or promotional opportunities

**Job Types**: Full-time, Permanent

Pay: $65,000.00-$75,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site gym
- On-site parking
- Profit sharing
- RRSP match
- Tuition reimbursement
- Vision care
- Wellness program

Schedule:

- Day shift
- Monday to Friday

**Education**:

- DCS / DEC (preferred)

**Experience**:

- Marketing: 2 years (required)

Work Location: In person

Expected start date: 2024-09-18

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