Marketing Lead/coordinator

7 days ago

Edmonton, Canada Pure Care Inc Full time

**Pure Care Core Values**: Accurate, Accountable, Generous, Transparent, Respectful, Considerate.

**About the Role**: We are looking for a dynamic Marketing Lead/Coordinator to drive our marketing strategy and execution across digital and traditional channels. This role is ideal for a creative, results-oriented professional with a strong grasp of branding, campaign management, and digital tools.

To be clear, this is a doer role for now, but promotion to a Marketing Manger role is on the table based on performance and alignment with company culture/core values.

**Reporting To**: Sales & Marketing Manager

**Key Responsibilities**:

- Develop and implement comprehensive marketing plan to support company goals and increase revenue through marketing. This would also include managing a marketing calendar and ensuring the marketing budget is adhered to.
- Create/maintain brand portfolios and style guidelines. This includes the design and development of product packaging in coordination with the product development team.
- Oversee brand positioning, messaging, and visual identity throughout our Website, Social Media platforms and E-Blasts. Collaborate with sales and product development teams to ensure consistent brand messaging.
- Website optimization/enhancements. This would include things like user functionality, upsell/cross-sell and pop-ups etc.

**Additional Responsibilities**:

- Launch and oversee customer rewards/loyalty program.
- Implement & report on Net Promoter Scores (NPS), referrals, and customer feedback
- Track performance metrics using analytics and CRM platforms (e.g., Google Analytics)

**Competencies & Skills**
- 7+ years of experience in marketing, with 2+ years in a leadership or management role
- Demonstrated success in planning and executing integrated, multi-channel marketing campaigns
- Strong graphic design skills with experience using Adobe Creative Suite
- Solid understanding of branding, packaging, and visual identity development
- Knowledgeable in SEO/SEM strategies and analytics tools
- Experience with customer loyalty and rewards programs
- Capable content creator for diverse digital and traditional platforms
- Data-driven mindset with the ability to adapt strategies based on insights
- Excellent leadership, communication, and organizational skills
- Proven ability to manage multiple projects on time and within budget
- Collaborative team player with a proactive, self-motivated attitude
- Thrives under pressure and in fast-paced environments
- Values accountability and alignment with company culture

**Tools We Use**:

- NetSuite
- Brevo (Formerly SendInBlue)
- Suite Commerce Advanced
- TEAMS
- Adobe Creative Cloud Programs
- EOS (Ninety)
- Google Analytics
- Social Media Platforms

**Join Us**

Pay: $70,000.00-$90,000.00 per year

**Benefits**:

- Extended health care
- Paid time off
- Profit sharing

Work Location: In person

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