Marketing Coordinator

2 weeks ago

Edmonton, Canada CLI College Full time

**Job Summary**

**Duties**
- Coordinate and execute marketing plans for various audiences, contributing to the College’s goals and strategic priorities.
- Coordinate all aspects of marketing execution workflow - gathering/writing required elements, collaborating with other teams, staying on budget and meeting deadlines.
- Collate and conduct industry research, benchmarking, competitive scans for planning purposes.
- Assist with website content audits, keyword research and updating web pages based on SEO recommendations in our Drupal CMS.
- Communicate campaign objectives, timelines, instructions for use or promotion, and deliverables to various parties.
- Conduct digital campaign testing, such as A/B or multivariate testing, to maximize click-through and conversions.
- Track and report key performance metrics using data analytics tools to drive traffic and optimize lead generation.
- Other projects, duties and initiatives as assigned.

*

**Required education**:

- A college diploma in business development or communications.
- **Required work experience**:
*

Hands-on experience with:

- creating integrated marketing campaigns leveraging paid and organic channels;
- conducting keyword research and audience targeting;
- updating a website using a CMS (preferably Drupal);
- building campaign reports and communicating the results.
- Strong interpersonal, and written and oral communication skills.
- Excellent attention to detail and highly motivated to learn.
- Problem solving and critical thinking skills with the ability to organize and communicate data.
- Understanding of brand, tone, stakeholders, and target audiences.
- Good time and project management skills in a hybrid environment.
- Ability to work both independently and as part of a team.

**Job Types**: Full-time, Permanent

Pay: $40.00 per hour

Expected hours: 40 per week

Schedule:

- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

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