Digital Media Specialist

2 weeks ago

Kitchener, Canada City of Kitchener Full time

**Digital Media Specialist**

**Temporary for approximately 9 months**

**Job**S**tatus**:
Temporary Full-Time

**Pay & Grade**:
$74,334 to $92,918 Hourly **Grade/Band**: 8

**Hours** of Work**:
35 Hours per week

**Initial location**:
Kitchener City Hall

**Posting period**:
September 30, 2025 to October 14, 2025 (at 6:00pm)

**Overview**

Join our dynamic team as a Digital Media Specialist and play a pivotal role in supporting both internal and public-facing communications and marketing initiatives through various digital media platforms. This role is perfect for those who are passionate about digital communications and marketing, and are adept at leveraging websites, Google, social media networks, and electronic newsletters to enhance our digital presence.

**This position is temporary full-time until approximately June 2026.**

**Responsibilities**
- Maintains website content, functionality, and navigation, resolving technical issues to ensure a high-quality intranet and website experience.
- Analyzes user data to make improvements and recommendations, creating an engaging intranet and website experience.
- Report on key metrics such as: Pageviews, Traffic sources (organic, paid, referral, direct), Top-performing content, landing pages and site mapping.
- Supports the other digital media specialist by monitoring social media accounts and responding to questions or requests from followers.
- Co-creates and builds paid digital media campaigns utilizing online options such as Google integrations, campaign website landing pages, and tracking pixels.
- Create campaign reports, monitor ad effectiveness, and provide recommendations for future campaigns.
- Performs other related duties as assigned.

**Requirements**:

- 3-year degree/diploma in a related field (i.e. Journalism, Marketing, Public Relations)
- Minimum of 2 years related experience.
- Proven experience in managing digital content across various platforms, including websites and social media networks.
- Strong analytical skills with the ability to translate data into actionable insights.
- Familiarity with Google Analytics or similar tools for tracking online engagement.
- Experience in writing for online audiences.
- Up-to-date knowledge of current trends in digital marketing and social media.
- Experience in website content management; experience with iCreate, and SharePoint.
- Ability to implement digital and social media ad campaigns using platforms such as Facebook, X (formerly Twitter), Instagram, Google, and others.
- Ability to work with internal customers to translate ideas into digital media strategies and creative concepts.
- Knowledge of issues management and crisis communications best practices to create and post digital media content.
- A people-first approach to providing excellent customer service to meet the needs of our followers.
- Ability to support and project values compatible with the organization and participate as an effective team member.
- Familiarity with government accessibility and privacy standards.
- Reliable with a good attitude and employment record.

**Department/**Division**:
Corporate Services, Corporate Communications and Marketing

**Group**:
CUPE 791

**Competition Number**:
2025-363

**Job Code**:
1033

**Number of positions**:
1

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