Digital Marketing Specialist

2 weeks ago

Winnipeg, Canada Winaf African Supermarket Full time

Work Term: Permanent
- Work Language: English
- Hours: 40 hours per week
- Education: College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years
- Experience: 2 years to less than 3 years
- **Tasks**:

- Develop all kinds of events for publicity, fundraising and information purposes
- Develop communication strategies
- Develop policies
- Evaluate communication strategies and programs
- Implement communication strategies and programs
- Oversee the preparation of public written material
- Prepare written material such as reports, briefs, website content
- Publicize activities, workshops, meetings and other events for fundraising or information purposes
- Administer programs to promote industrial and commercial business investment in rural and urban areas
- Perform administrative tasks
- Respond to enquiries from members of the business community concerning development opportunities
- Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
- Develop social and economic profiles of an area to encourage industrial and commercial investment
- Act as spokesperson for an organization
- Answer written and oral inquiries
- Assist in the preparation of brochures, reports, newsletters and other material
- Co-ordinate special publicity events and promotions
- Gather, research and prepare communications material
- Initiate and maintain contact with the media
- Review and evaluate commercial or industrial development proposals
- Design market research questionnaires
- Develop portfolio of marketing materials
- Evaluate customer service and store environments
- Design, conduct and analyze quantitative and qualitative research projects
- Conduct online marketing, E-commerce and Website promotions
- Develop marketing strategies
- Ensure appropriate business/commercial licenses are in place
- Develop and implement business plans
- Maintain and manage digital database
- Write and edit press releases, newsletter and communications materials
- Consult with clients after sale to provide ongoing support
- ** Computer and technology knowledge**:

- Adobe Experience Manager (AEM)
- Microsoft Publisher
- MS Office
- MS Outlook
- Adobe Photoshop
- HTML editing software
- InDesign
- MS Excel
- MS PowerPoint
- MS Word
- Spreadsheet
- Database management
- Shopify
- ** Security and safety**:

- Criminal record check
- ** Work conditions and physical capabilities**:

- Work under pressure
- Attention to detail
- Physically demanding
- ** Personal suitability**:

- Client focus
- Efficient interpersonal skills
- Excellent oral communication
- Excellent written communication
- Flexibility
- Initiative
- Judgement
- Organized
- Team player
- Accurate
- Dependability
- Reliability
- Quick learner
- ** Health benefits**:

- Dental plan
- Health care plan
- ** Other benefits**:

- Free parking available
- Parking available
- ** Support for newcomers and refugees**:

- Does not require Canadian work experience
- ** Support for youths**:

- Provides awareness training to employees to create a welcoming work environment for youth
- ** Supports for visible minorities**:

- Provides diversity and cross-cultural training to create a welcoming work environment for members of visible minorities

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