Digital Marketing Specialist

Work Term: Permanent
- Work Language: English
- Hours: 30 to 40 hours per week
- Education: Bachelor's degree
- Experience: 3 years to less than 5 years
- **Work setting**:

- Relocation costs not covered by employer
- Business
- Private company, corporation or industry
- ** Tasks**:

- Develop communication strategies
- Evaluate communication strategies and programs
- Implement communication strategies and programs
- Prepare written material such as reports, briefs, website content
- Provide consultation on planning and starting of new businesses.
- Publicize activities, workshops, meetings and other events for fundraising or information purposes
- Supervise professional and support staff and students
- Administer programs to promote industrial and commercial business investment in rural and urban areas
- Perform administrative tasks
- Plan development projects
- Respond to enquiries from members of the business community concerning development opportunities
- Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
- Develop social and economic profiles of an area to encourage industrial and commercial investment
- Conduct comparative research on marketing strategies for industrial and commercial products
- Prepare reports, research papers, educational texts or articles
- Advise clients on advertising or sales promotion strategies
- Answer written and oral inquiries
- Assist in the preparation of brochures, reports, newsletters and other material
- Conduct public opinion and attitude surveys
- Gather, research and prepare communications material
- Initiate and maintain contact with the media
- Prepare and/or deliver educational, publicity and information programs, materials and sessions
- Provide consulting services to government and other organizations
- Conduct analytical marketing studies
- Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
- Review and evaluate commercial or industrial development proposals
- Design market research questionnaires
- Develop portfolio of marketing materials
- Evaluate customer service and store environments
- Design, conduct and analyze quantitative and qualitative research projects
- Develop feasibility studies
- Conduct online marketing, E-commerce and Website promotions
- Maintain database of potential franchisees, real estate locations and on-line buy/sell Internet sites
- Develop marketing strategies
- Develop and implement business plans
- Maintain and manage digital database
- Consult with clients after sale to provide ongoing support
- Supervise office and volunteer staff
- ** Supervision**:

- 1 to 2 people
- ** Computer and technology knowledge**:

- Adobe Experience Manager (AEM)
- Jira
- Microsoft Visio
- Salesforce
- iOS
- MS Office
- MS Outlook
- MS Windows
- Adobe Photoshop
- MS Access
- MS Excel
- MS PowerPoint
- MS Word
- Spreadsheet
- Database management
- Tablet computer
- Google Drive
- LinkedIn
- Electronic mail
- MAC
- Desktop publishing software
- WordPress
- ** Area of specialization**:

- Audio/audio-visual
- Interactive/new media
- Communications
- Brand management
- Corporate social responsibility
- Digital media
- Strategy
- ** Work conditions and physical capabilities**:

- Work under pressure
- Tight deadlines
- Fast-paced environment
- Attention to detail
- Large workload
- Physically demanding
- ** Personal suitability**:

- Client focus
- Efficient interpersonal skills
- Excellent oral communication
- Excellent written communication
- Flexibility
- Initiative
- Judgement
- Organized
- Team player
- Accurate
- Dependability
- Reliability
- Integrity
- Quick learner
- Due diligence
- ** Health benefits**:

- Health care plan