Associate Brand Manager

**Job Title**: Associate Brand Manager - Kraft

**Location**: 405 The West Mall, Etobicoke ON

**About Us**:
Welcome to Lactalis Canada - where we take pride in being recognized as one of  2025 GTA's Top Employers As well as Forbes Canada, Top Canadian Employers for 2025 Our journey revolves around enhancing the lives of Canadians through a rich variety of dairy delights, including some of Canadian’s favourite dairy brands such as like Black Diamond Cheese, Lactantia Milk, Astro Yogurt, Balderson Cheese, and Cheestrings. In fact, we’re proud to say our products grace the shelves of an incredible 94% of Canadian households

With a 140-year legacy driven by innovation and unwavering quality, we’re seeking like-minded individuals to join us in shaping our next chapter. Our flexible hybrid work model accommodates 40% remote work, adapting to the evolving needs of our workforce. Step into a collaborative hub with our revamped office, and enjoy free parking, endless coffee, delicious Lactalis snacks, an on-site gym, and more

**About the opportunity**:
The Associate Brand Manager collaborates with the brand team to plan, manage, and execute marketing initiatives. Their responsibilities may range from ownership of low to mid-range (in terms of size/complexity) brands to ownership of specific components or initiatives of large brands, closely partnering with brand managers for effective execution

**The attributes we are looking for**:

- Brand Equity/Strategy. Implement marketing/brand plans and lead with executional excellence all elements of the marketing mix with guidance from their manager.
- Analysis and Insights into Action. Proactively monitor the achievement of volume and profitability targets of the brand(s) by tracking competitive promotional activity, consumer and in-store promotion activity and issuing monthly reports of performance versus plan. This includes analysis of market, consumer, and financial data. Provide recommendations to maximize the growth opportunities and/or neutralize the threats by analyzing market trends, competitors, and retailer activity.
- Communications/Media/Promotions. Build the brand through execution and optimization of marketing plans including media support, consumer promotions, and in-store promotional activity. Lead execution of marketing communication activities in partnership with their manager to ensure effective consumer communication.
- Innovation/Renovation. Proactively manage and execute projects that contribute to both short and long term objectives, such as reformulations, packaging design/format changes and re-launches. Effectively lead cross-functional teams with strong project management to expedite throughout the commercialization process.
- Long Term Planning Involvement/Budget Management: Support the development of the Long Term Plan by providing data and analysis. Responsible for tracking and managing marketing spend within budget.
- Cross-functional Leadership. Cultivate strong working relationships with both internal (sales, R&D, operations etc.) and external (agency, research house, packaging designs/suppliers, etc.) partners to support effective communication and collaboration. Provide valuable insight and feedback to stakeholders as required.
- Business Acumen/Management. Collaborate with Sales functions to develop and validate in-store executions aligned with business growth targets. Continuously monitor and assess results versus target and implement action plans as required.

**What you will bring**:

- 1-2 years of brand management; CPG experience is preferred
- Post secondary education in marketing or a related discipline. University degree preferred.

**What Lactalis will offer**:
Lactalis Canada believes in rewarding its people with the following comprehensive benefits package and perks:

- A Competitive Base Salary
- A Performance-Based Bonus System
- 4 Weeks of Vacation
- Benefits starting day 1
- A Pension Program with an Employer Match at 100% of up to 6%
- Tuition reimbursement plan of up to $3,000/year
- A Volunteer Day to give back to your community
- Learning and Development opportunities
- A commitment to internal career advancement with potential for international mobility
- **Our ESG commitment**:_

Our ESG (Environmental, Social, and Governance) roadmap drives our sustainability mission. We aim to positively impact communities and the planet by enabling stakeholders including our people, consumers, customers, suppliers, dairy farmers, government, and industry partners to have a positive impact on the wellbeing of our communities and the planet through all that we do.

At Lactalis Canada, we value our employees as catalysts for positive change. Together, we will create a sustainable future, promote belonging, and make a lasting impact on the world.
- **Our commitment to DEI**:_

Fuel Our Culture with Your Uniqueness Lactalis thrives on the value each person brings. We're dedicated to amplifying diverse voices, inviting personal