Demand Marketing Manager

This is a flexible position and has the option of working in our Toronto office full time, hybrid throughout the week or working entirely remotely. _#LI-Remote_

**About the role**:
As the Demand Marketing Manager, you'll work with our performance-obsessed marketing team of strategic thinkers, collaborators, and innovators. Reporting to the Director, Demand Generation, you'll own campaign and program management and execution, and collaborate cross-functionally to drive awareness and adoption of our marketing programs.

**What you will do**:

- Regularly collaborate with leaders across the Go-To-Market team—including Digital, Content, Product, Customer, Partner and Brand—to identify, set and execute strategies that accelerate pipeline growth for new and expansion revenue.
- Work alongside sales leadership to identify leaks within the sales funnel and improve pipeline acceleration.
- Drive awareness and alignment of marketing activities across the sales organization, arming the SDR team with best practices for conversion and ensuring they maximize the success of marketing campaigns.
- Work with our enablement team to deliver the right marketing or sales action at each step throughout the journey to maximize the yield of highly qualified leads and accounts.
- Plan, coordinate and execute integrated campaigns that drive engagement, increase sales velocity and conversion, while monitoring and optimizing performance.
- Help shape our Pan To Grow community and leverage its content for the current capture and future creation of demand.
- Work alongside Digital Marketing Director and sales leadership to develop, monitor and optimize conversion strategies to meet online sales objectives.
- Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps.
- Maintain and build automated flows and behaviour based nurtures for prospects, customers and partners.
- Plan, coordinate and execute ABM campaigns to target accounts and segments that deliver cohesive prospect experiences from lead creation, account nurturing through to conversion.
- Collaborate with Director, Demand Generation and Sr. Director, Content & Communications on annual solution and event priority calendar aligned to industry trends and themes.
- Work hand in hand with Marketing Ops to continually track, measure and monitor performance of videos, events, and demand platforms and disseminate the results across the team.
- Track and analyze results and continually refine to improve conversion rates.

**Does this sound like you?**:

- 3+ years of relevant work experience in digital acquisition or demand generation, B2B SaaS or software experience preferred.
- Experience developing paid media strategies on platforms such as LinkedIn, Facebook/Instagram andGoogle Ads to drive demand and accelerate sales pipeline.
- Strong understanding of ABM and experience managing and executing cross-channel ABM campaigns.
- Experience managing and optimizing Syndication channels, like Capterra, G2, Software Advice and SelectHub.
- You can leverage and build in HubSpot, Salesforce, 6Sense, ZoomInfo, CaliberMind or similar platforms.
- Creative and business writer, exceptional attention to detail, excellent written and verbal communication skills, commitment to delivering high-quality work.
- Analytical tendencies with a natural curiosity to measure, test, learn and iterate to get the best results.
- Great interpersonal and presentation skills and ability to interact with the audience and colleagues across the organization.
- Highly organized, detail oriented with ability to project manage effectively with cross-functional teams.
- Outstanding problem-solving skills and capacity to manage multiple priorities in a fast-paced and deadline-driven environment.

**Not checking every box?**

**Why choose Vena?**
- **Total Rewards**: Grow with Vena and celebrate its success with our Employee Stock Option Program (ESOP). We look ahead and invest in your future with our Retirement Savings Matching Program. We also provide comprehensive health benefits through our employer group plan effective from day one.
- **Unique Culture**: Join us in our ongoing commitment to build a diverse and inclusive workplace. Every voice, action and idea matters at Vena.
- **Career Growth**:We invest in your job training, professional development and continuing education and offer an Education Subsidy. Pursue your interests and chart your growth towards a new position on your current team or a new one. **Vena had 180+ employee promotions and internal moves to new roles in 2021**:

- **Executive Leadership**: Be inspired by our executive leadership as they lead and motivate our team.
- **Read what employees say about working at Vena**
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Vena celebrates the differences that make us all unique and strives to make our workplace accessible however we can.