Tourism Ucluelet

**Visitor Services Counsellor - (Ucluelet)**

Seasonal - Full-time
- May 22, 2025_

4VI is recruiting for one seasonal, full-time Digital Marketing Assistant in Ucluelet, BC. 4VI has job openings for qualified and passionate individuals looking to join a team of tourism professionals who love where they live, and love what they do.

If you are a service-oriented person with natural people and communication skills and love to promote Ucluelet and our beautiful island to locals and visitors — we want to hear from you.

4VI is a purpose-driven tourism management organization representing and supporting the tourism & hospitality industry of Vancouver Island and operates the Tourism Ucluelet’s Visitor Centre. We are grounded by our guiding principles of inclusion, reconciliation and mindful travel promotion.

**About the position**
- Be between 15 and 30 years of age at the beginning of the employment period.
- Be a Canadian citizen, permanent resident, or person to whom refugee protection has been conferred under the Immigrant and Refugee Protection Act for the duration of the employment, and
- Have a valid Social Insurance Number at the start of employment and be legally entitled to work in Canada in accordance with relevant provincial and territorial legislation and regulations.

You will report to the Visitor Services Manager, and will be an important member of the team. This new hybrid role blends traditional visitor servicing with digital marketing and community engagement. The associate will:

- Welcome visitors, provide tourism information, and promote Ucluelet’s offerings.
- Create digital content (photography, video, blogs) to share authentic community stories.
- Work with local businesses to highlight unique visitor experiences.
- Contribute to Ucluelet’s sustainable tourism strategy by fostering positive visitor-resident relationships.

Associates will work under the guidance of our Visitor Services Manager, who will provide daily task-oriented supervision and mentoring, helping develop skills in customer service, content creation, and community engagement. The role integrates hands-on experience in digital marketing (SEO, social media, video editing) with visitor servicing, equipping youth with a versatile skill set for the tourism industry.

Key skills developed include:

- Digital and social media development, as outlined in Destination BC’s Visitor Services Digital and Social Media Playbook.
- Communication and collaboration through community interaction.
- Creativity in crafting visually engaging content for Instagram, Facebook, and Google My Business.

You will report to the Visitor Services Manager, and will be an important member of the Visitor Services team.

Your additional responsibilities are to deliver exemplary customer service and provide sound local knowledge of the tourism-related offerings of Ucluelet and the surrounding areas. You will also assist in the day-to-day operation of the Visitor Centre, or at kiosks in the community to ensure Visitor Centre Network requirements and standards are met.

Responsibilities also include engaging with visitors at the summer mobile kiosks or at the Visitor Centre by providing personalized service; to promote tourism stakeholders and Ucluelet as a preferred travel destination and provide general support to the 4VI team as required.
- Greet visitors in a professional, prompt and friendly manner.
- Promote the stakeholders, local tourism products, services and events.
- Create travel itineraries in response to resident and visitor inquiries.
- Encourage safe travel practices in our community and advocate for longer and return visits.
- Assist in ongoing community and stakeholder outreach to collect updated operational information.
- Research and maintain community information relevant to any travel advisories.
- Summarize and report any findings and important feedback to the Visitor Services team in regards to safety and stakeholder concerns.
- Maintain and update files and reference manuals.
- Gather and submit statistical reports for Destination BC on visitations.
- Promote the ideals of the community and area to offer a fully immersive experience to visitors
- Maintain a positive working relationship with our stakeholders
- Create and maintain a welcome and friendly visitor centre
- Assist visitors with securing activities, accommodations and parks passes as required
- Handle sales transactions for retail; also conducting opening and closing cash procedures
- Record and maintain accurate visitor services data
- Keep merchandise area well stocked; also, storage maintained and orderly
- Assist the staff with program administration or as required.

**What we are looking for**
- Experience in tourism, with a focus on visitor services and volunteer management is an asset
- Excellent verbal and written communication skills
- General office skills, including basic computer literacy
- Able to work well with a small team and be goal oriented
- High degre