Performance Marketing Specialist

At Mattermost, we build the #1 collaborative workflow solution for defense, intelligence, security, and critical infrastructure organizations. Trusted by governments, financial institutions, and technology companies, our platform enables secure, efficient operations for the world’s most critical teams.

We’re dedicated to empowering organizations to operate with confidence, reducing risks, and accelerating productivity. Guided by our core values of Customer Obsession, Earn Trust, Self Awareness, Ownership and High Impact, we collaborate closely with our customers to deliver solutions that meet complex needs and drive success.

We’re looking for a **Performance Marketing Specialist (Demand Gen + Lifecycle)** to join our growth marketing team. This is a hands-on role focused on building and optimizing campaigns in **Marketo** (transitioning to **Pardot**), executing paid media programs, and ensuring clean, accurate lead flow into Salesforce.

You’ll work closely with teammates, agencies, and sales partners to fuel pipeline, and you’ll be a key player in building a world-class growth engine. This is a great opportunity for someone early in their career who thrives in ambiguity, loves solving problems, and wants to roll up their sleeves as part of a tight, collaborative team.

**Note**: Today, you’ll work hands-on in **Marketo**, with support from a marketing automation contractor. In the coming months, we will transition to **Pardot**, and you’ll play an important role in migrating programs and learning the new platform.

**Responsibilities**:

- Support the migration from **Marketo to Pardot** — learn the platform and help migrate programs when the time comes.
- Execute and optimize paid campaigns across Google Ads and LinkedIn (with agency support).
- Manage lead list uploads, campaign tracking, and QA syncs between Marketo/Pardot and Salesforce.
- Partner with **GTM Ops** on integrations and dashboards, ensuring accurate campaign inputs into Salesforce and reporting systems.
- Contribute to **Growth Marketing dashboards** (Databox, weekly reports) by maintaining campaign performance data.
- Run A/B tests on ads, nurtures, and landing pages to improve conversion.
- Work within our **Integrated Marketing Campaign (IMC) framework** to ensure campaigns are delivered on time, aligned to GTM priorities, and measurable against pipeline outcomes.
- Collaborate with the **6sense platform owner** to leverage intent data and account segments for targeting.

**Qualifications**:

- 2-4 years of **B2B SaaS marketing experience**.
- Hands-on **Marketo** experience required; **Pardot** experience a plus.
- Familiarity with Google Ads and LinkedIn Campaign Manager.
- Salesforce Campaign familiarity required.
- Analytical and data-driven; comfortable with spreadsheets and dashboards.
- Experience working with agencies or contractors to deliver results.
- Must be able to work with **Eastern Time zone overlap**.
- Team player who thrives in a collaborative, fast-moving environment.

**What We Value**:

- **Agility** - you adapt quickly, test new approaches, and learn fast.
- **Collaboration** - you thrive in a tight team where everyone pitches in.
- **Judgment** - you know when to hold firm to process and when to flex to keep things moving.
- **Balance** - you treat emergencies as the exception, but can recognize when something truly is urgent.
- **Openness** - you thrive in an environment where ideas are shared freely and collaboration is the default.
- **Ownership** - you take responsibility for your work from build through QA and reporting.

Mattermost is an EEO Employer, we are a remote-first, open-source company.

We are continually working to expand our hiring in more countries and regions, ensuring compliance with local laws and regulations, which takes time.

If you require accommodations during the interview process, please let us know—we’re happy to assist.