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Digital Marketing Specialist

2 weeks ago

Edmonton, Canada Mint Health+Drugs Full time

**Who are we?**

At Mint Health+Drugs, we’re more than just a run-of-the-mill drugstore. We offer a deeper level of care, brought to you by independent pharmacy owners that are a part of the local community.

Simply put, our mission is to _Help People Feel Better_ The Mint Core Values represent our guiding principles:

- Motive - We strive to be the best versions of ourselves every day.
- Innovate - We are always looking for new ideas and continuous improvement.
- Nurture - We care for those around us, including friends, family, neighbours, and co-workers.
- Teach - We are committed to improving ourselves and those around us through lifelong teaching, sharing, and learning.

**Purpose of the position**:
Digital Marketing Specialists possess the expertise to navigate and leverage the vast digital landscape effectively. They understand the complexities of online channels, algorithms, and consumer behaviour, allowing businesses to reach their target audiences more efficiently. By utilizing their social media marketing and data analysis skills, digital marketing specialists help companies increase brand visibility, drive targeted traffic, and generate leads, ultimately contributing to business growth and success in digital marketing.

**Responsibilities**:

- Develop effective digital media strategies that align with the company’s goals and vision.
- Create websites, blogs, animated videos, articles and other digital content to increase customer engagement
- Promote the company’s brand by creating visual concepts and establishing an online presence.
- Create and monitor Google marketing campaigns across social media and online platforms.
- Analyze data, generate reports and provide insight to improve marketing operations.
- Coordinate with the marketing team to create engaging display advertisements.
- Oversee daily social media and search engine optimization audits (SEO) to maintain best practices.

**Education and Experience**
- Post-Secondary diploma or degree in marketing.
- Minimum two years of proven work experience as a Digital Media Specialist
- Certifications in Google AdWords and Google Analytics are required.

**Qualifications and Skills**
- Hands-on experience in Social Pilot, Trello and other digital marketing software
- Knowledge of basic HTML and web publishing
- Quality content generation and copywriting skills
- Strong written and verbal communication skills
- Outstanding analytical skills with strong attention to detail
- Strong time management skills with the ability to multitask
- Ability to use research and insights to generate effective campaign and content ideas
- Knowledge of SEO and SEM/PPC marketing
- Knowledge of social media marketing, channel marketing and/or marketing campaign management

**Benefits**
- Dental care
- Employee assistance program
- Extended health care
- Paid time off
- Vision care

**Job Type**: Part-time
Part-time hours: 25-30 per week

**Salary**: $41,000.00-$42,000.00 per year

**Benefits**:

- Dental care
- Employee assistance program
- Extended health care
- On-site parking
- Paid time off

Ability to commute/relocate:

- Edmonton, AB T6E 6E9: reliably commute or plan to relocate before starting work (required)

**Education**:

- Secondary School (preferred)

Work Location: In person