Vp, Web Product Manager

**Marketing and Communications**:
Build a strong brand with the potential to influence big decision-makers and enable sales across the business.

**Your Team Responsibilities**:
The **VP of Web Product Management**will be responsible for enhancing and expanding the capabilities of our web-centric marketing technologies, with a focus on evolving our website and custom Content Management System into a state-of-the-art web publishing platform and marketing device.

As the web platform lead for these digital properties, you will be directly responsible for adding functionality to these services through research and ideation, while also guiding execution through detailed specifications and quality assurance testing. This role will partner closely with our Technology teams (located across several regions) to ensure end-to-end implementation, and for engaging in cross-domain collaboration with the owners of other internal platforms.

Reporting to the Executive Director of Global Web Platform Management, who reports to the Managing Director and Global Head of Digital Marketing Experience, this individual will be joining an organization that is growing at an extraordinary pace driven by product innovation and client-centricity. He / she will partner most closely with the VP of Web Publishing and the VP of UX/UI Design to collaborate on the requirements for advanced publishing, web capabilities, and a robust toolset of web services, and to develop new components for the design-system.

Your main responsibilities: Platform Management and Governance, Requirements Gathering, Ideation and Research-led Discovery, Personalization and Optimization Capabilities, Producing Detailed User-Stories for Development, Quality Assurance Testing, Platform and Feature Documentation, Data Integration Pipelines, and Onboarding New Marketing Tools and Systems.

**Your Key Responsibilities**:

- Develop and maintain a product expansion roadmap that outlines the development and release of features and capabilities across the website and web marketing toolset.
- Oversee the product lifecycles for various web-services, prioritize initiatives effectively to ensure maximum throughput, and ensure successful delivery through the construction of detailed user stories and testing for quality assurance.
- Identify and mitigate risks associated with product development and feature releases, developing contingency plans to address potential challenges for ensuring success.
- Engage with stakeholders, including web publishing, design, and performance marketing teams to gather input and achieve alignment on objectives, requirements, and priorities.
- Work closely with UX/UI teams to ensure that production designs provide an intuitive and engaging experience that supports marketing needs, while endorsing user-centric design principles and collaborating on the activation of usability testing.
- Monitor data from various sources of telemetry to synthesize analytics for identifying areas of opportunity to help inform product decisions.
- Foster a culture of innovation, encourage experimentation, and promote the utilization of new tools and methodologies to catalyze the adoption of marketing capabilities. Manage vendor relationships as a primary representative of the business and organize quarterly business reviews to engage various internal teams in the ‘art of the possible’.
- Extensively review the product documentation for our marketing tools and technologies to uncover opportunities for feature enhancements and platform expansion, in addition to conducting continuous market research and competitive analysis to identify trends that will help inform website strategy and positioning.

**Your skills and experience that will help you excel**:

- 7+ years of experience in product management roles, and direct experience working with marketing tools and technologies, ideally with an emphasis on website capabilities
- Proven track record in managing the product lifecycle for a variety of digital products, including extensive integrations with various third-party tools
- Previous success managing a large-scale web ecosystem, and familiarity with best-in-class tools and services for enriching the web platform
- Proficiency in Adobe Experience Manager (AEM) or equivalent content management systems and digital asset management platforms preferred
- Strategic mindset, the ability to prioritize platform initiatives to meet business objectives, excellent communication and collaboration abilities, plus exceptional stakeholder management and negotiation skills
- Detail-oriented and well organized with a knack for ensuring comprehensive requirements gathering and exhaustive specification to support efficient development
- Capable of advancing multiple initiatives simultaneously, with the ability to handle a significant workload through strong time management skills to be able to meet aggressive deadlines - this role is best suited for a self-starter, individual contributo