Marketing Coordinator

**About Us**:
AltaML is a leading North American applied AI company with extensive experience in building and operationalizing AI software solutions in 3 forms: The Services we offer, the Reusable IP that allows us to build faster, and the product solutions we develop through our Venture Studio. Together, this forms our business model and allows us to truly elevate our human potential through Applied AI.

We are a company like no other - we believe in making small bets, failing fast, and being better together. We are looking for creative problem-solvers who obsess about the customer to find wins across different industries.

We don’t hire for fit; we hire to add. We are looking for people who play our core values of being: Agile, Gritty Humble, and Happy. If you’re passionate about AI/ML, thrive in a dynamic environment, and want to work with a diverse team of wickedly smart people, we want to hear from you

The Marketing Coordinator at AltaML will play a key role in developing and executing marketing strategies, ensuring all design elements align with the brand’s identity. This role combines creative design expertise with marketing coordination to enhance brand visibility and engagement across multiple platforms. Working closely with the Team Lead and Marketing Director, you will ensure the effective delivery of marketing materials for internal client groups, including but not limited to Sales, Services, Studio, Product, and the Executive Office. You will help develop,design, integrate, and execute internal and external campaigns that build trust in the AltaML brand and generate high-quality sales leads that convert into revenue.

**What You'll Do**:

- Oversee multiple projects and collaborate with stakeholders to meet strategic goals, leveraging a deep understanding of AltaML’s ideal client profile to create and deliver impactful programs and initiatives.
- Develop and execute account-based marketing (ABM) strategies targeting high-value clients, in alignment with sales teams to drive personalized, high-impact campaigns that convert prospects into long-term business.
- Design and implement marketing strategies and campaigns to support lead generation, including the development of marketing, sales enablement, educational, and promotional materials (traditional and digital).
- Maintain brand consistency in all design work, adhering to established guidelines.
- Support the planning and execution of AltaML’s events program, including managing logistics and creating materials to maximize the impact of promotional activities.
- Monitor campaign performance metrics, prepare stakeholder reports to assess impact and ROI, and leverage data insights to optimize future marketing efforts.
- Stay informed about market trends to guide design and marketing strategies.
- This involves collaborating closely with internal teams to analyze client behavior, industry trends, and the competitive landscape.
- Work with contractors as needed to develop cohesive collateral and messaging across channels in collaboration with the Team Lead and Marketing Director.
- Other tasks as assigned.

**What You Bring**:

- 5+ years of marketing or design experience, preferably in a fast-paced environment.
- A portfolio showcasing compelling traditional and digital marketing and design assets.
- Postsecondary education in marketing, design, sales, business, or a related field.
- Experience developing high-impact marketing strategies that support growth targets and deliver measurable results.
- Strong understanding of demand and lead generation best practices.
- Experience with graphic design and marketing tools/software such as Adobe Creative Suite, Figma, WordPress, HubSpot, GSuite, and Asana is an asset.
- Excellent organizational and communication skills, with a humble approach to listening to data and embracing new ideas.
- Project management experience with a collaborative, team-oriented approach.A positive attitude, growth mindset, and openness to development in an agile team environment.

**Responsible AI (RAI)**

AltaML employees, contractors, and associates must be trained and well-versed in the importance of Responsible AI and empowered to enact RAI principles by developing and deploying AI solutions. They should also be empowered to raise and escalate RAI concerns as required.

AltaML is responsible for elevating public discourse and awareness of AI through open, transparent communications with the broader public.

**Equal Opportunities**

AltaML acknowledges that its head office is located on Treaty 6 territory, and respects the histories, languages, and cultures of First Nations, Métis, Inuit, and all First Peoples of Canada, whose presence continues to enrich our vibrant community.

**We Look for A-Players Who**:

- Express our core values
- Are hungry for knowledge
- Want to learn new skills
- Are respectful
- Collaborate with others across the whole company
- Share knowledge with coworkers
- Educate and promote AI