Digital Marketing Consultant
1 day ago
**Job Overview**
**Duties**
- Utilize SEO tools to conduct keyword research and optimize website content for improved search engine rankings.
- Manage social media accounts by creating engaging content and analyzing performance metrics to enhance audience engagement.
- Oversee Google Ads and Facebook Advertising campaigns to maximize ROI through conversion optimization strategies.
- Create compelling content for blogs, websites, and social media platforms that align with brand messaging.
- Analyze website traffic using Google Analytics to inform future marketing strategies and improve user experience.
- Be able to use Canva for basic designing and branding skills
- Maintain and update the company website using WordPress, ensuring optimal functionality and user experience.
- Implement marketing automation tools to streamline processes and enhance lead generation efforts.
- Conduct A/B testing on various campaigns to identify the most effective strategies for audience engagement.
**Experience**
- Proficiency in SEO techniques and tools, including keyword research and content optimization.
- Familiarity with Google Ads, Google AdWords, SEM, and performance marketing strategies.
- Experience in social media management across platforms such as Facebook, Instagram, LinkedIn, etc.
- Knowledge of HTML, CSS, JavaScript, SQL is a plus for managing web content effectively.
- Strong skills in content creation and copywriting that resonate with target audiences, be able to make short reels and film editing.
- Experience in e-commerce environments is advantageous.
- Familiarity with analytics tools to track campaign performance and derive actionable insights.
**Job Type**: Part-time
Pay: $20,000.00-$23,000.00 per year
Expected hours: No less than 20 per week
**Benefits**:
- On-site parking
**Experience**:
- Digital marketing: 1 year (preferred)
Work Location: In person
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