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Vp of Marketing

2 weeks ago

Montréal, Canada Wrk Full time

VP of Marketing - Product and Growth
We are looking for a motivated, hardworking VP of Marketing - Product and Growth to join our growing team of highly experienced entrepreneurs and automation experts. We're looking to add passionate individuals to our team as we embark on a journey to build a game-changing company, and take it public.

The Wrk Platform is infinitely simplifying automation. We're building a world where any process can be replicated by combining human skill sets and bots into pre-configured units of work that we call 'Wrk Actions'. These Wrk Actions are the building blocks for processes big and small — automating the delivery of tasks from the very simple, like merging spreadsheets, to the very complex, like executing, analyzing, and escalating customer service phone calls.

We don't believe automation should be scary, complicated, or confusing to deploy. We are looking for mission-aligned individuals to join our fast-growing remote team — motivated by strategy, empathy, and the desire to be the change.

What you'll do:

- starter, a creative problem solver, and a team player._

Experience and Qualifications:

- _Manage and mentor a small but mighty Marketing team_
- _Develop and execute growth strategies to drive customer acquisition and retention_
- _Analyze and optimize the customer journey to improve client acquisition, engagement, and retention_
- _Develop and maintain metrics for tracking performance, analyzing trends, and identifying areas for improvement_
- _Stay up-to-date with the latest trends, technologies, and best practices in growth and demand generation within a Product-Led Growth framework_
- _Develop and manage budgets for growth and demand generation initiatives_
- _Collaborate with revenue, marketing and product teams to insure alignment and support for growth initiatives_
- _Provide regular reports on growth and demand generation performance to executive leadership_

Nice to haves, but not required (please don't let this hold you back from applying):

- _ 5-8 years of experience in growth and/or demand generation_
- _Proven track record of developing and executing successful growth and demand generation strategies_
- _Experience implementing PLG best practices and driving product adoption_
- _Excellent analytical and problem
- solving skills_
- _Strong leadership, communication, and collaboration skills_
- _Knowledge of the latest trends, technologies, and best practices in growth and demand generation_
- _Experience with marketing automation and analytics tools_
- _Ability to work in a fast
- paced, results
- oriented environment_

The Package:

- Work from home/remote location within Canada or the US (really)
- Competitive compensation
- We work Monday-Fridays with flexible hours
- Competitive benefits packages (includes family members). 100% of Premiums are paid by the company which starts after 3 months of employment.
- Home office budget (Based on Location)
- Unlimited Paid Time off Policy (we really mean it)
- Flexible sick, personal and religious days
- Opportunity to work directly with industry leaders and experienced entrepreneurs, along with paid coaching and mentorship of your choice to grow your skills and career.

Interview Process
- Application Questions - If selected, someone from our team will reach out with a few follow up questions to confirm alignment on certain specific must criteria.
- Meet the Talent Acquisition team - 30 min video call
- Ist interview - Meet the Marketing Director 1 hour video call
- 2nd interview - Meet the COO - 30 min - 1 hour video call
- Project - We will give you have an assignment to work on to present back at a later date
- Present your project to our Founder and CEO - 30 min - 1 hour video call

Our Commitment to Diversity, Inclusion and Belonging
Wrk is proud to be an Equal Opportunity Employer and proud to embrace what makes us each unique. Employment with Wrk is governed based on merit, competence, and qualifications. No one will not be influenced in any manner by race, colour, ancestry, religion, sex, gender, national origin/ethnicity, disability, age, sexual orientation, gender identity, marital status, Veteran status or any other legally protected status.

As a remote company, we recognize that we are collective in many locations across Canada and the United States. We recognize both the land and the Indigenous people who lived — and in many situations continue to live — on the land prior to Canada's and the US' colonial history. We specifically acknowledge Wrk is registered on the traditional territory of the Kanien'kehà:ka, a place which has long served as a site of meeting and exchange amongst many First Nations including the Kanien'kehá:ka of the Haudenosaunee Confederacy, Huron/Wendat, Abenaki, and Anishinaabeg.

Other things to know:
This job is open to citizens or permanent residents of Canada or the US. This is a purely remote role

**Only shortlisted applicants will be contacted.