Marketing Leader

4 days ago

Montréal, Canada Optable Technologies Inc. Full time

We require an experienced leader who is capable of rolling up their sleeves and building a B2B SaaS marketing function from the ground up. The role reports directly to the CRO and will collaborate closely with the sr executive team.

There are three primary pillars for the mission of Optable’s new Director / VP of Marketing.
- The first is demand generation and driving inbound leads. The success of Optable’s marketing investments will be based on these KPIs.
- The second is ensuring awareness of Optable amongst potential buyers of our platform in key markets around the world.
- The third is ownership and development of the Optable brand.
- 10+ years in a marketing role with a focus on SaaS products targeting Martech and AdTech clients.
- An in depth knowledge of the programmatic advertising ecosystem. Previous roles in programmatic advertising would be considered an asset.
- Experience in marketing across cultures and continents.
- A creative focus and the ability to turn a buyer journey into a story which makes complex solutions easy to understand.
- As strong design sense and capabilities related to graphic design, branding and similar skills.
- Hands-on experience with Hubspot and similar martech systems.
- The ability to execute campaigns and programs using Google Ads, LinkedIn and other platforms.
- Knowledge of web-site construction, content management systems and experience with SEO.
- Experience at recruiting, training and developing talented contributors and collaborators.

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