Marketing Assistant
1 week ago
**Job Overview**
**Responsibilities**
- Manage social media accounts, creating engaging content aligned with brand voice and marketing goals.
- Support SEO efforts by optimizing website content and conducting keyword research to improve organic search rankings.
- Contribute to content marketing initiatives including blog posts, product descriptions, and promotional materials.
- Utilize marketing automation tools to nurture leads and streamline campaign workflows.
- Analyze campaign performance using Google Analytics, Google AdWords, and other analytics tools to inform future strategies.
- Assist with advertising sales efforts by preparing presentations and proposals for potential clients.
- Maintain and update the company website using WordPress, HTML, and related tools.
- Collaborate with the product management team on promotional strategies for new products or features.
- Conduct research on industry trends, competitors, and target audiences to support strategic decision-making.
**Requirements**:
- Proven experience or strong familiarity with digital marketing concepts including SEO, social media marketing, content marketing, and performance marketing.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for creating visual content.
- Hands-on experience with marketing automation platforms and analytics tools such as Google Analytics and Google AdWords.
- Knowledge of WordPress, HTML basics, and e-commerce platforms is preferred.
- Excellent copywriting skills with the ability to craft compelling messages for various audiences.
- Strong research skills to identify market opportunities and industry trends.
- Ability to manage multiple projects simultaneously while meeting deadlines.
- B2B marketing experience is a plus but not required.
- A proactive attitude with excellent communication skills and a team-oriented mindset. This position provides an engaging environment for aspiring marketers eager to expand their skill set while contributing to impactful projects that drive business growth.
**Job Types**: Full-time, Part-time
Pay: $15.00-$18.00 per hour
Expected hours: 20 per week
Work Location: In person
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