Co-ordinator of Tourism Marketing

**Section**: Tourism and Culture
**Division**: Economic Development
**Department**: Office of the Chief Administrative Officer
**Initial Reporting Location**: Tom Davies Square

**Job Status**: Limited Position
**Estimated Probable Duration**:Up to Two (2) Years

**Affiliation**:Inside Unit
**Hours of Work**: 70 hours bi-weekly
**Shift Work Required**: n/a
**Range of Pay**: Group 12 - $33.11 to $41.77 per hour

**The start date will follow the selection process.**

This position is eligible to work remotely on a part-time basis.

**Characteristic Duties**: Under the general supervision of the Manager of Tourism and Culture.

1. Develop, co-ordinate and administer Annual Marketing plans for the municipal Tourism and Culture section and the Greater Sudbury Development Corporation/Tourism Development Committee.
2. Act as project lead and oversee the work of creative agencies, video and photography contracts required for the implementation of the annual tourism and culture marketing and promotions plans.
3. Develop private/public sector partnerships to implement tourism marketing initiatives.
4. Conduct outreach and host engagement activities to educate and build capacity in the sector to align and leverage efforts that improve tourism awareness.
5. Support the Manager of Tourism and Culture with the implementation plan and resource allocation decisions to be able to achieve planned results.
6. Monitor and report on the progress of the Tourism and Culture and the Greater Sudbury Development Corporation/Tourism Development Committee Marketing Plans.
7. Assist in the preparation and management of relevant budgets, funding proposals and related projects.
8. Liaise with government agencies, funding sources, public and City of Greater Sudbury (CGS) staff respecting tourism marketing initiatives.
9. Keep up-to-date on new tourism marketing trends/opportunities and recommend appropriate actions including input to the preparation of Reports to Council and relevant government agencies.
10. Assist in preparing press releases, public service announcements, fact sheets and other publications relating to tourism and culture initiatives.
11. Develop consumer and industry content for publications and presentations to various stakeholders on a regular basis.
12. Represent CGS regarding tourism and culture initiatives on government committees and outside organizations, as required.
13. Develop and maintain a thorough working knowledge of CGS's Safety Manual and the applicable Provincial Legislation listed therein.
14. Perform other related duties as required.

**Qualifications**:

- Successful completion of a Community College Diploma in a related discipline (e.g. Marketing, Hospitality and Tourism or Business Administration).
- Over two and one half (2½) up to and including five (5) years of related experience; responsible experience in the management/co-ordination of diverse tourism development and marketing programs while working with multiple community partners.
- Demonstrate knowledge and understanding of effective tourism marketing and promotion practices.
- Ability to demonstrate organizational, analytical, administrative skills and ability to exercise judgement.
- Ability to demonstrate interpersonal skills in dealing with the public, staff and outside agencies in a courteous and effective manner.
- Demonstrate knowledge of industry trends and issues and linkages to governmental agencies.
- Excellent use of English; verbally and in writing.
- French verbal and written skills is an asset.
- Satisfactory health, attendance and former employment history.
- Must be physically capable of operating a vehicle safely, possess a valid driver’s licence, have an acceptable driving record, and personal insurance coverage.

**Competencies**:Competency Library - Level 2 Proficiency (Individual Contributor)

**How To Apply**:
We must receive your resume **before 11:59 p.m. on Wednesday, March 5, 2025.**For those providing a French language resume, please also include an English version.
- Ensure you attached a cover letter and resume. Acceptable file types are:

.doc
- .docx
- .txt
- .pdf
- .rtf

All applicants are thanked for their interest in this position. Only those selected for an interview will be contacted. If contacted, and you require a disability related accommodation in order to participate in the recruitment process you must advise the Hiring Manager.

**Live outside Canada or new to Canada?**
The City of Greater Sudbury is dedicated to maintaining a fair, inclusive, and equitable work environment and our City welcomes qualified applicants from anywhere. To learn more about working in Canada, visit this webpage: Applicants Living Outside of Canada (greatersudbury.ca)

**Contact Us**: