Destination Marketing Consultant

**Lead Consultant: Destination Marketing Services**

**Position Title**: Lead Consultant - Destination Marketing (Contract)
**Location**: Remote / Greater Sudbury, ON (Hybrid engagement may be required)
**Contract Duration**: 12-24 Months
**Compensation**: Competitive daily rate (commensurate with experience)

**About the Opportunity**

Watershed Management Consulting, a leader in strategic consulting and destination development, is seeking a dynamic and seasoned **Lead Consultant** to guide the delivery of a high-impact **destination marketing project** for the **City of Greater Sudbury**. This is a flagship initiative to rebrand and reposition the city as a premier leisure and business travel destination across Canada.

**Key Responsibilities**

**Phase 1: Brand Strategy & Identity**
- Lead the development of a compelling destination brand for Greater Sudbury.
- Facilitate brand audits, competitive analysis, and stakeholder consultations.
- Craft messaging architecture and audience profiles to guide narrative strategy.
- Translate brand strategy into creative briefs for execution teams.

**Phase 2: Campaign Launch & Oversight**
- Direct the creation of integrated marketing campaigns across print, digital, and experiential channels.
- Provide creative feedback, strategic alignment, and quality assurance during production.
- Ensure all campaign assets reflect the City’s core values, identity, and tourism vision.

**Phase 3: Ongoing Advisory & Oversight**
- Serve as the strategic lead for all recurring and ad-hoc marketing initiatives.
- Advise on media strategies, content planning, and performance optimization.
- Collaborate with internal City teams to ensure campaigns align with business development, tourism, and economic growth goals.

**Required Qualifications**
- **Minimum 8-10 years** of consulting experience in destination marketing, place branding, tourism strategy, or integrated marketing.
- Proven track record of leading municipal, regional, or national-level branding or marketing programs.
- Strong knowledge of media planning, creative development, and tourism promotion across B2C and B2B channels.
- Demonstrated ability to guide diverse creative and strategy teams through complex, high-profile projects.
- Strong understanding of community engagement and inclusive branding practices.
- Experience in working with public sector clients and navigating procurement-driven project environments is a must.
- Superior communication and facilitation skills.

**Preferred Assets**
- Experience with Ontario or Canadian tourism brands.
- Bilingual (English/French) or ability to lead bilingual creative projects.
- Understanding of AODA compliance in marketing design.
- Familiarity with municipal procurement and public communications policies.

**What We Offer**
- The opportunity to **lead a transformative city-wide initiative** in one of Ontario’s most ambitious rebranding efforts.
- Collaborate with top-tier professionals in media, strategy, and cultural branding.
- Flexible, remote-friendly working environment with periodic travel for key milestones or workshops.

**How to Apply**

Send your **CV, a brief cover letter**, and a **portfolio or case studies AND 3 references** of relevant destination marketing or tourism strategy work to:
Subject line**:Lead Consultant: Destination Marketing Services**

**Job Types**: Part-time, Fixed term contract
Contract length: 12 months

Pay: $38.00-$50.00 per hour

Expected hours: 20 per week

Application question(s):

- Did you include: a brief cover letter, 3 references and a portfolio or case studies of relevant destination marketing or tourism strategy work to:
**Experience**:

- destination marketing, place branding, tourism: 1 year (preferred)
- tourism strategy, or integrated marketing.: 1 year (preferred)
- branding or marketing programs.: 1 year (preferred)
- leading municipal, regional, or national-level branding: 1 year (preferred)
- media planning, creative development, and tourism promotion: 1 year (preferred)
- tourism promotion across B2C and B2B channels.: 1 year (preferred)
- guide diverse creative and strategy teams : 1 year (preferred)
- public sector clients, procurement-driven project: 1 year (preferred)
- AODA compliance in marketing design.: 1 year (preferred)
- municipal procurement and public communications policies: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: Hybrid remote in Greater Sudbury, ON P3A 4B1