Marketing Specialist and Brand Manager

2 weeks ago

Edmonton, Canada Sinclair Supply Full time

Sinclair Supply Ltd. has been proudly serving the HVAC-R industry since 1946 and we’re just getting started. As a leading wholesale distributor, we believe in more than just moving products.

**Why Join Our Team?**

We craft marketing that builds relationships, tells the right story, and adds value by guiding customers to what they need.

If you're passionate about marketing, relationship driven, enthusiastic and thrive in an environment that values curiosity, humility, and creativity, this is your opportunity to help shape the future of a respected established Canadian company.

**Responsibilities (Typical functions)**:
**Brand and Product Promotion**
- Promote products through flyers, TVs, social media etc. in all 16 branches.
- Lead marketing for product launches, seasonal promos, and vendor events.
- Support internal/external product and technical training, including developing marketing briefs.
- Ensure signage, displays, and all product materials meet brand guidelines.
- Maintain branded merchandise inventory and showroom-facing displays within budget.
- Use brand guidelines and feedback from stakeholders to guide updates. Ensures a consistent and professional presence.
- Collaborate with cross-functional teams to gather key information and insights, identify campaign themes, and develop targeted initiatives to execute impactful marketing campaigns.
- Ensure all external communication as per brand guidelines such as store closure, newsletter articles, campaigns, and letters to customers.
- Assist operations team with internal communication branding.
- Collaborate with senior leaders to develop communications and branding initiatives that aligns with company goals.
- Research industry trends and best practices to keep marketing efforts innovative and impactful.

**Social Media Engagement**
- Boost engagement by posting consistent content on HVACR products and company culture.
- Optimizing the website and online shopping experience, driving revenue growth.
- Respond to online inquiries, google reviews in a timely fashion.
- Monitors analytics, report out including recommendations to improve brand visibility and provide regular updates and reports to leadership on performance outcomes.
- Implement initiatives to improve social media activity.
- Ensure external messaging (letters, newsletters, campaigns) reflects brand standards.
- Support internal branding and communications across departments.

**External and Internal Events**
- Proactively plans and schedules events to align with seasonal sales.
- Plan and execute corporate and promotional events (counter days, training events, BBQs, trips).
- Coordinate logistics, build relationships with externals partners and ensure strong attendance and brand alignment.
- Collect post-event feedback to improve future initiatives.

Other additional duties as assigned.

**Qualifications**:

- Degree in Marketing, Communications, or a related field; or 5+ years of progressive marketing experience.
- Digital eCommerce background required.
- Proficient in Canva or similar design software.
- Excellent time management and organizational skills (Project Management certification is an asset).
- Strong written and verbal communication skills (Toastmasters membership is a plus).
- Strong computer skills, including experience with Google Analytics and Microsoft tools (certifications are an asset).

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