Marketing Specialist

Mentor Works: About Us

The Role: Marketing Specialist

The Marketing Specialist position at Mentor Works will have responsibilities related to all marketing verticals, including:

- Content writing of thought leadership and funding-related articles to educate Canadian business professionals and drive website traffic.
- Social media campaigns and strategizing content that will be posted across each of our platforms, including Twitter, LinkedIn, Facebook, and YouTube.
- Search engine optimization (SEO) tactics for relevant digital marketing assets, including website pages and blog posts.
- Event planning and promotions for both webinars and live events, incorporating co-branded and solo sessions to engage and nurture leads and clients, as well as tech support for webinars during the day of the event.
- Government funding tracking to stay current on all active and upcoming programs and capitalizing on market opportunities.
- Research marketing opportunities with prospective strategic partners, events, backlink opportunities, and public relations strategies.
- Research marketing opportunities with prospective strategic partners, events, backlink opportunities, and public relations strategies.
- Special projects, such as website improvements, graphic design, collaborative work with other departments, and other assignments will provide further depth to the role.
- Bonus: Marketing analytics platform management and improvements, including reporting and insight gathering.

Skills & Requirements

Required Qualifications:

- 2+ years of business-to-business (B2B) marketing experience.
- Post-secondary graduate of a marketing, business, English, and/or web design program.
- Advanced written and verbal communication skills.
- Experience with adhering to search engine optimization (SEO) best practices.
- Familiarity with social media business profile management, including LinkedIn, Twitter, Facebook, and YouTube.
- Ability to work both independently and collaboratively as a team.
- Capability to think strategically and creatively.
- Solution-based mindset and self-starter.

Bonus Abilities:

- Bilingual (English & French Canadian) writing skills are an asset.
- Graphic design competency, such as Adobe Photoshop, InDesign, and Illustrator.
- Knowledge of HTML5, CSS3, JavaScript, and SQL coding language, as well as WordPress.
- Experience with Google Analytics or other web presence optimization platforms.

Perks & Benefits:

- Ranked as One of the Best Workplaces: We’ve been ranked as one of the best places to work in Canada for the 11th consecutive year be Great Places to Work.
- Perks: Regular team lunches, teambuilding activities, and flexible personal and group spaces to keep you energized and refreshed.
- Work Life Balance: Autonomy is a key value here at Mentor Works. We allow flexible working schedules to accommodate personal priorities.
- Global Career Opportunities: Mentor Works is a Ryan ULC company, which is the world’s largest tax services firm with job opportunities around the world.
- Grow as a Team: Feel your personal impact on the overall company’s growth by gaining insight into key performance metrics and celebrating the team’s successes. We also offer regular team building activities, lunch & learns, and more.
- Cutting-Edge Marketing Tech: Mentor Works invests heavily in the latest marketing automation technology and approaches. This position will have access to enterprise level software and training to advance your marketing capabilities.
- Directly Impact the Economy: Help business owners access funding to become more competitive and innovate; you’ll be impacting the advancement of the Canadian economy.