Marketing Specialist

4 days ago

Guelph, Canada Wilder Concepts Full time

**We’re Hiring: Top-Notch Marketing Specialist (Landscaping + Snow Removal)**

Are you a creative, data-driven marketer who loves turning great work into leads, sales, and loyal customers? Do you thrive in fast-paced, seasonal service industries? If so, we want you on our team

We’re a growing landscaping and snow removal company looking for a Marketing Specialist who can take our brand, reputation, and lead generation to the next level.

**What You’ll Do**

**Lead Generation & Strategy**
- Develop and execute year-round marketing strategies for both landscaping and snow removal.
- Manage seasonal campaigns (spring clean-ups, summer projects, fall prep, winter contracts).

**Digital Marketing**
- Work closely with or SEO/SEM team to interpret results, and adjust budgets (as required)
- Manage our social media presence with engaging content and project showcases.
- Oversee our Google Business Profile and online reputation (Google Reviews)
- Ensuring our website is updated frequently (per season). This includes updating project galleries, offers, promotions, community involvement, service pages, etc

**Brand & Content**
- Strengthen brand consistency across trucks, uniforms, signs, print materials, and online channels.
- Capture and organize project photos/videos from field crews.
- Create before-and-after features, customer case studies, and promotional content.
- Develop marketing materials such as brochures, flyers, proposals, project portfolios, signage, etc
- Implement strategies that generate local leads, brand awareness and increase brand visibility

**Analytics & Systems**
- Track an report on performance metrics (social media growth, Campaign RI, website traffic, lead source, etc)
- Provide monthly reports and marketing insights to leadership.
- Manage marketing budgets and vendor relationships.

**What You Bring**
- 2+ years of marketing experience (home services/landscaping/snow removal preferred, not required).
- Strong understanding of digital marketing, SEO, social media, and event planning
- Ability to plan and execute seasonal marketing cycles.
- Great eye for visuals—photos, videos, branding, design.
- Strong project management and communication skills.
- A data-driven mindset and the ability to turn insights into action.

**Why You’ll Love Working With Us**
- Competitive salary ($45,000) + seasonal bonuses
- Opportunities for creativity, ownership, and leadership
- Supportive team environment
- Room to grow as the company grows
- Your work will directly impact revenue, brand visibility, and company success
- Access to a company vehicle after 3 months (G license required)
- Use of a company cell phone
- Flexible hours (with approval) 40+ hours per week

**Job Types**: Full-time, Permanent

Pay: $45,000.00-$50,000.00 per year

**Benefits**:

- On-site parking

**Education**:

- Bachelor's Degree (preferred)

Work Location: In person

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