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Marketing Coordinator
2 weeks ago
**Who are we?**
At Canco, we’re Canadian born and raised. We are an independent chain of gas stations launched in 2016. A bold alternative to big-box retailers, Canco was born from a vision to become a leading gas retailer brand. We purchase directly from major fuel refineries and terminals in Canada to ensure premium products are offered at competitive prices. Proudly local, we put people first and run our business with honesty, integrity and excellence.
**The Role**
We are looking for an experienced and highly energetic marketing professional to bring innovative marketing strategies to support our growing business. You will be responsible for the creative process. From digital to brick-and-mortar, you will bring seamless continuity to our group of companies, bringing our brand to life.
**Core Responsibilities**
- Develop strategic marketing initiatives and activities
- Implement marketing plans that include print, broadcast, and online content
- Create branded advertising campaigns and support the marketing and design teams by coordinating and collating content
- Conduct market research to identify marketing opportunities
- Evolve and manage all internal communication systems
- Create, maintain, and strengthen the organization’s overall brand through all media avenues
- Organize and streamline service offerings into user-friendly concepts
- Manage print contractors and other promotional vendors
- Maintain strict confidentiality of sensitive information
- Order and maintain promotional material inventory
- Plan AGM, tradeshows, and seasonal events; identity, assemble, and coordinate requirements establish contacts, and develop schedules and assignments
- Research industry-relevant products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research database
- Monitoring budgets by comparing actual results with plans and forecast
- Ensuring project deadlines are met
- Assess issues as they arise, provide solutions where applicable, and escalate issues accordingly
**Requirements**:
- **Bachelor’s degree in marketing/communications or related (essential)**:
- **Two years of experience in content management, creative writing, advertising concepts, and media negotiations**:
- A Team player with great interpersonal skills
- Able to multitask and meet tight deadlines
- Highly motivated with an ability to work under mínimal supervision
- Critical thinker with strong problem-solving and research proficiencies
- Ability to comprehend and interpret competitor strategies and consumer behavior
- Expert knowledge of Content Management Systems (CMS)
- Ability to gather large amounts of data and convert it into meaningful analysis
- Solid organizational skills and detail oriented
- Ability to work under pressure and meet strict deadlines
- Creative mind with superb written and verbal communication skills
- Ability to simplify complex information into a user-friendly format
- Proficient in Microsoft Office products
**This role is a permanent, full-time position working from our office in Kelowna.**
**Salary**: $55,000.00-$85,000.00 per year
**Benefits**:
- Dental care
- Extended health care
- Paid time off
Schedule:
- 8 hour shift
- Day shift
Ability to commute/relocate:
- Kelowna, BC V1X 2A1: reliably commute or plan to relocate before starting work (required)
**Experience**:
- Marketing: 1 year (required)
Work Location: One location
