Marketing Manager

Overview

We are seeking a dynamic and innovative Marketing Manager to lead our marketing initiatives and elevate our brand presence across multiple channels. In this role, you will develop and execute comprehensive marketing strategies that drive engagement, boost sales, and strengthen our market position. Your expertise in digital marketing, content creation, and multichannel campaigns will be essential to delivering measurable results. Join us to shape impactful marketing experiences that resonate with our target audiences and foster sustainable growth.

Responsibilities

• Develop, implement, and oversee integrated marketing strategies across digital and traditional channels to maximize brand visibility and customer engagement.
• Manage multichannel marketing campaigns including social media marketing, email marketing, print advertising, and performance marketing efforts such as Google AdWords and Facebook Advertising.
• Conduct market research to identify trends, customer needs, and competitive insights that inform campaign planning and product positioning.
• Create compelling content for various platforms using copywriting skills, ensuring messaging aligns with brand voice and business objectives.
• Utilize analytics tools like Google Analytics and other performance metrics to monitor campaign effectiveness, optimize strategies, and report on ROI.
• Coordinate advertising sales efforts by developing promotional materials, managing budgets, and fostering relationships with media partners.
• Oversee the development of website content using WordPress, HTML, and e-commerce platforms to enhance user experience and drive online sales.
• Implement marketing automation tools to streamline campaigns, nurture leads, and improve conversion rates.
• Collaborate with product management teams to align marketing initiatives with product launches and updates.
• Manage budgets effectively while ensuring all marketing activities adhere to company policies and compliance standards.
• Lead creative projects utilizing Adobe Creative Suite for designing promotional assets that captivate audiences.
• Drive SEO strategies to improve organic search rankings and increase website traffic through keyword research and content optimization.
• Plan and execute research initiatives to gather insights on customer preferences and market opportunities that inform strategic decisions.

Qualifications

• Proven experience in digital marketing, content marketing, B2B marketing, or related fields with a strong portfolio of successful campaigns.
• Proficiency in SEO techniques, social media marketing platforms, Google Analytics, Google AdWords, Facebook Advertising, email marketing tools, and marketing automation software.
• Skilled in Adobe Creative Suite (Photoshop, Illustrator), WordPress development (including HTML), and print advertising design.
• Strong understanding of performance marketing metrics with the ability to analyze data for actionable insights.
• Knowledge of e-commerce platforms and product management processes is highly desirable.
• Excellent copywriting skills with the ability to craft engaging messages tailored for diverse audiences.
• Experience in research methodologies to gather market intelligence effectively.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
• Strong communication skills with the capacity to collaborate across teams including sales, product management, and creative departments. Join us as a Marketing Manager if you're passionate about creating innovative campaigns that inspire action Bring your expertise in digital strategy, analytics-driven decision-making, and creative storytelling to help us reach new heights of success

Job Types: Full-time, Permanent

Pay: $60,000.00-$75,000.00 per year

Benefits:

• Dental care
• Extended health care
• On-site parking
• Paid time off

Work Location: In person