Digital Giving and Engagement Officer

The International Institute for Sustainable Development (IISD) is an award-winning independent think tank working to accelerate solutions for a stable climate, sustainable resource management, and fair economies. Our work inspires better decisions and sparks meaningful action to help people and the planet thrive. We shine a light on what can be achieved when governments, businesses, non-profits, and communities come together. IISD’s staff of more than 120 people, plus over 150 associates and consultants, come from across the globe and from many disciplines. With offices in Winnipeg, Geneva, Ottawa, and Toronto, our work affects lives in nearly 100 countries.

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About the Position*

The Officer will play a vital role in supporting community fundraising and engagement initiatives across digital platforms, ultimately increasing revenue and brand awareness for the organization. Under the direction of the Senior Officer, Philanthropy, the Digital Giving and Engagement Officer will help donors fall (and stay) in love with us through values-based digital storytelling. The Officer will lead and execute annual and monthly giving program initiatives, including developing and nurturing engagement journeys for specific constituent communities. The Officer is a self starter and a team player with a relationship-focused approach.

This is a hybrid position with a regular presence in the Winnipeg office and requires some domestic travel.
- Connecting donors and other constituents with the difference that their gift can make through impactful storytelling.
- Leading annual and monthly giving programs. This includes digital fundraising strategies and tactical execution of activities designed to acquire, steward, reactivate, and convert one-time gift donors, as well as to appreciate, engage, and steward monthly donors.
- Developing and implementing multichannel digital fundraising campaigns aimed at acquiring, retaining, and converting donors through storytelling, paid media, creative concepts, testing, and reporting.
- Data management and segmented solicitation strategies, in collaboration with the Database and Stewardship Officer.
- Developing and nurturing engagement pathways utilizing drip marketing tools to deepen relationships between constituent communities and the organization.
- Developing and implementing a corporate employee giving strategy with a focus on storytelling and stewardship to increase retention and acquisition.
- Using CRM tools and Google Analytics, establishing performance metrics to help make data-driven decisions to optimize future campaigns; analyzing and reporting on fundraising and engagement initiative KPIs; advising on strategy adjustments.
- Working closely with communications colleagues on meaningful integration of giving and stewardship messages; ensuring communications plan aligns with digital engagement fundraising methods and platforms that utilize multichannel communications to reach key audiences; collaborating on paid media campaigns for social and search platforms.
- Facilitating sponsorship activation, fulfillment, and suitable renewal in partnership with Senior Officer, Philanthropy in accordance with IISD corporate partnership guidance.
- In collaboration with the Database and Stewardship Officer, analyzing and refining donation pages to grow donor conversion.
- Continuous learning in support of the role; monitoring giving trends and providing expertise and strategic recommendations in support of organizational objectives.
- Planning and executing small fundraising and donor stewardship events; supporting philanthropy team initiatives and events.
- Working with philanthropy, communications, information, and corporate systems as well as finance teams to ensure regulatory compliance.
- Helping advance IISD’s culture of philanthropy.

**About the Successful Applicant**

The successful applicant will be a compelling storyteller across mediums and platforms who enjoys utilizing data and technology to develop rich constituent journeys. They bring knowledge of the donor journey, thrive in a fast-paced yet supportive environment, and are highly motivated to grow existing skills and learn new tools.

**_Education_**
- Degree or diploma in philanthropy, communications, journalism, visual communication design, marketing, social media, or another related discipline.

**_Experience_**
- At least 2 years of direct fundraising experience, preferably in digital fundraising campaign development and implementation as well as acquisition campaigns.

**_Technical Skills_**
- Excellent spoken and written English communication skills, including strong two-way listening.
- Demonstrated critical thinking skills, with a high level of comfort with information databases and proficiency in data analysis and reporting.
- Ability to write SEO copy.
- Experience working with HTML, CSS, and JavaScript is an asset.
- Proficiency with Google Analytics and Dashboards, including UTM parameter tactics for optima