Digital Media Coordinator

7 days ago

Winnipeg, Canada Red River Cooperative Ltd. Full time

**Start Your Career with one of Manitoba’s Top Employers**

We have deep roots in our community. 86 years deep. And through the years we have proven our commitment to our members by making their priorities our priorities. We donate regularly to a wide range of organizations, feature local products prominently, and most importantly - give back to our members through profit sharing. We look to the past to inform our present core values.

But in this rapidly changing world, our roots ground us so that we can keep pace and innovate. We have grown from one standalone Gas Bar in downtown Winnipeg to an ever-expanding co-operative with 49 gas bar locations, 23 car washes, six cardlocks, nine food stores, two standalone pharmacies and an oil supply centre. Our fleet of trucks are on the road delivering fuel to farm and commercial accounts in Manitoba and northwestern Ontario.

And we just keep growing as we develop fresh, modern ways to deliver premium products with extraordinary customer service.

This role can be just the start of your career as there is ample opportunity for advancement within Red River Co-op. We are a proud member of the Co-operative Retailing System, a vast network of 160 retail Co-ops across western Canada.

**The Opportunity**:
Red River Co-op is recruiting for the position of **Digital Media Coordinator **at our home office located at 10 Prairie Way, in Winnipeg. This position reports to the Director of Marketing **. **The **Digital Media Coordinator **adds value to our Co-operative by planning, developing, publishing and measuring social media content (text, visuals, photo, videos) across a variety of platforms and ensuring content aligns with the social media strategy and business goals.

Essential responsibilities of the position include the following:

- Work with the Director of Marketing to develop and execute a comprehensive and creative social media strategy that aligns with the company's brand identity and marketing objectives;
- Creation and delivery of social assets - including but not limited to stills, videos, gifs, reels, audio in line with social calendar and campaign timings;
- Create Facebook, Instagram and Google ads to targeted audiences;
- Schedule engaging content across various platforms, including but not limited to Instagram, Facebook, TikTok, LinkedIn, and emerging platforms;
- Write copy to accompany social media content, internal communications, website/app content and campaign materials;
- Collaborate with management to create timely, accurate and informative responses to inquiries or complaints that arise from social media and/or Google correspondence;
- Keep track of, coordinate and execute our gift certificate program;
**About You**:
To be successful in this role, you will bring the following skills and competencies:

- Two years of social media management, digital marketing management, marketing and communications generalist
- A degree or diploma in digital marketing or marketing is considered an asset
- Photography and videography are an asset. Must be comfortable both in front and behind the camera;
- Must have a valid driver’s license and reliable vehicle as you will need to travel to various locations. Your mileage will be reimbursed.

**Total Rewards**:

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