Specialist, Performance Marketing

**About oxio**

**We believe in equal access to the internet and the opportunities that come with it.**

**We’re here to share the internet. Because the internet is awesome and we heart it.**

At oxio, we all work remotely. For us, remote is not a challenge to overcome. It's a clear business advantage. And our culture and product reinforces that belief.
- Oxio is a newly acquired brand under Cogeco Connexion Inc._

**Role**

We're looking to hire a** Specialist
- Performance Marketing **within our Marketing team. The telco industry landscape in Canada is evolving and we are looking for the best-in-class marketers with a winning, start-up and innovative mindset to help oxio pursue its fast growth and continue to be one of the most loved ISPs in Canada. We are looking for a team player who will own our marketing operations with a focus on the customer journey to optimize our conversions from the channel right through to conversion on our website as we test and learn into the winning channel mix to engage and acquire Canadian households in both French and English Canada.

This individual will be responsible for growing our business, including but not limited to managing the development and roll-out of our testing and optimization plans including: channel testing, landing pages, website & check-out flow, and overseeing agencies as required to deliver an increased ROI on our marketing initiatives.

You’ll be joining a team of 7 marketers.

**The job and what you’ll need to get it done.**
- Develop and iterate paid acquisition strategy; continually test and optimize
- Manage paid acquisition channels (Meta, Google, Bing etc) and related campaigns
- Generate actionable insights on channel performance, conversion, etc.
- Maintain monthly report data on growth, CAC, etc (Looker Studio, SQL Knowledge a plus)
- Lead and develop a marketing operations roadmap to continuously analyze, test, experiment, and optimize everything we do. (With priority on the highest growth, lowest time investment initiatives.)
- Optimize each channel, campaign, landing page and the overall customer journey to achieve company growth targets. (+ exp : Tag Manager / Custom JS Script)
- Collaborate with cross-functional teams such as Comms, Product, and Customer Care to develop, roll-out and/or optimize our marketing campaigns and product launches to deliver on the company KPIs.
- Partner closely with the creative team to develop and deliver the creative needed to launch campaigns on time and on schedule.
- Share in full transparency the operations plans and performance, including: success/failures, key learnings, and future plans to ensure alignment and success across the entire business.
- Stay ahead of the latest industry trends, MarTech platforms, and technologies to ensure operations are running as efficiently as possible.
- Work relentlessly to drive conversions and grow the business.
- Assist with monthly forecasts associated with each channels performance (good knowledge of how attribution models work), monthly spend allocation by channel, creative suggestions to deliver optimal growth (on brand), conversion path optimizations.
- Lean into the needs of the business and growth opportunities that present themselves at oxio - because the only constant is change
- Experience with landing page tool (Webflow) - UI/UX & Tag Implementation.

**️ Qualifications**
- 5-7 years + of experience in digital marketing
- Experience growing a digital brand with a strong technical background
- Strong skills in performance marketing at each layer of the funnel
- Well rounded team player as you will be the expert in our team
- Data-driven, analytical and strategic thinking
- Ability to work underpressure in a highly competitive market

Other things that might be of interest to us:.
- You are proactive and learn quickly.
- You’ve help to the success of growing an online/digital business
- You are savvy about technology, Martech and thirsty about innovation

**✌ Benefits**
- Fully remote work, distributed all around Canada
- Rewarding Pay: Let's be honest, everybody likes to make a good salary. We offer attractive compensation packages, and they come with a great culture.
- Benefits: We’ve got you covered.
- Career Evolution: Join us, and we will give you the tools to achieve your career goals
- Technology: Do you have a passion for technology? Excellent, we do too. Here, you will manage, influence, play, create, fix, and shape the industry.