Marketing Specialist

**Marketing Specialist**

We are looking for a **Marketing Specialist** who will be the champion in leading the evolution of our brands. The key responsibility of the Marketing Manager will be working closely with both internal and external stakeholders to align on strategy, communication objectives, execution, and deployment on all Marketing campaign initiatives.

This person should have a strong social media and marketing background and be up to date with the latest trends and best practices in online marketing and measurement. This individual should be somebody who is a curious, self-starter, enjoys being challenged and is natural leader.

**Primary Responsibilities**
- Responsible for our growth opportunities to increase our acquisition, retention and improve our client experience
- Develops and leads transformation efforts within the Consumer Marketing department
- communicates clear and compelling strategy and content that drive results
- Plan, organize, develop, direct, implement, control, and evaluate the design, development of all marketing strategies including all social media strategies, content development, and advertising promotion campaigns across all media and communication channels.
- Work with the head of Consumer Marketing & Assist in product development and develop and evaluate the marketing strategies
- Collaborate on strategy development, creation, planning, and execution of innovative partnership opportunities
- Monitor, analyze and report on customer, market, and consumer insights to drive business planning for current and future marketing campaigns
- Structures and monitors the work of agencies, freelancers, and other partners who develop content and information programs
- Establish distribution networks for products and services, initiate market research studies and analyze their findings
- Working on PR initiatives and manage content
- Develop, Manage, and execute ad strategy for Google ads
- Facebook ads management/boosting content
- Understanding top level of SEO etc. and Data Analytics
- Review management across Google, Facebook etc. and Track performance of all marketing campaigns and initiatives.
- Launch product marketing campaigns to reach target audiences, supporting New Product development efforts
- Analyze all reporting metrics while identifying opportunities to optimize performance and report insights to leadership

**Qualifications**
- Bachelor’s degree in marketing, communications or related field or equivalent experience
- A dynamic well-seasoned professional with over 3 years of relevant experience
- Seasoned manager of both online and offline marketing channels with a deep understanding of growth marketing fundamentals
- Experience in successfully managing Google Ads, Google Analytics and Facebook Ads and all social media platforms
- Proficiency in of current social media platforms and trends (IG, tiktok, Instagram)
- Multi-channel digital marketing expertise
- Experience in utilizing data to drive decisions
- Strong communications and organizational skills with the ability to multi-task and adapt to change in a fast-paced dynamic environment
- A high-energy individual who is very detail oriented and a creative thinker.
- Self-starter who can work independently

**More Benefits**
- Extended health care and full benefit package
- A balance between WFH and the office (Life/Work balance)
- Competitive salary

**Who are we?**

CanadaDirect is an integrated marketing solutions provider with over 30 years of experience transforming and supporting businesses and their brands through contact center solutions, digital marketing services and affinity partnerships. Our focused approach to driving customized digital marketing strategies have enabled businesses to aggressively proliferate their brand and yield sales.

**Job Types**: Full-time, Permanent

Schedule:

- 8 hour shift

Ability to commute/relocate:

- Montréal, QC: reliably commute or plan to relocate before starting work (preferred)

**Experience**:

- Marketing: 3 years (preferred)