Channel Marketing Specialist

**Role and Responsibilities** Passionate about your field? Looking for a work environment where you can innovate, reach greater heights and collaborate with experts from a wide range of sectors? Want to join a world‑class company and industry leader with projects to which you would be proud to contribute? Then CAE is the right employer for you Come share your passion with us At CAE, our teams are dedicated to recreating the most realistic training environment possible for pilots. The synthetic virtual world plays a crucial part in achieving this. That's why we need your expertise and passion to complete our team We are seeking an innovative channel marketing Specialist to plan and oversee the implementation of our marketing strategies across all available channels. You will be developing channel-specific marketing strategies, planning marketing campaigns, and managing marketing communications. To ensure success as a channel marketing Specialist, you should demonstrate extensive knowledge of channel marketing strategies and experience in a related industry. An outstanding channel marketing Specialist will be someone whose expertise results in optimized marketing strategies and increased profitability. The Channel Marketing Specialist role will be focused on three main areas: Social Media: Running non-paid and sometimes paid campaigns to support events, flight operations solutions, cadet to captain training, airside.aero, and other initiatives as needed. Online Advertising: Running ads and campaigns on Google, Instagram, LinkedIn and other specialized channels and networks. Campaigns will range from B2C ads for individual customers like cadets and pilots, and B2B equipment, software, and e-commerce ads for large and small airlines, business jet operators, and others. Channel Marketing Specialist Responsibilities: - Evaluating and improving existing channel marketing strategies. - Developing new channel marketing strategies and implementing marketing plans. - Analyzing market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies. - Determining which platforms to advertise on and adapting campaigns accordingly. - Gathering marketing campaign data, evaluating the impact of strategies, and reporting the results. - Deploying channel marketing strategies in collaboration with the marketing team, senior Specialists, and other departments. - Overseeing the marketing team and documenting processes. - Managing all marketing campaign communications and establishing strong partner networks. - Keeping track of and implementing the latest marketing technologies and techniques. - Manage marketing communication massages across various channels such as newsletters, webinars, product notifications, etc. - Create KPIs for each channel - Generate new channel optimizations - Measure KPIs for each channel - Provide and present reports - Salesforce experience is a plus - CMS experience is a plus Channel Marketing Specialist Requirements: - Bachelor's degree in marketing, advertising, business, or in a related field. - A minimum of 2 years experience in channel marketing. - In-depth knowledge of current digital marketing technologies and techniques. - Exceptional analytical and strategic thinking skills. - Superb communication, and collaboration capabilities. - Excellent time-management and organizational skills. - Ability to drive creativity and innovation. **CAE offers**: - an environment where your initiatives will be recognized and valued. - the opportunity to travel internationally. - the opportunity to work on a variety of projects on a multidisciplinary team. - the opportunity to represent the organization at external conventions and conferences. - the possibility to work from home occasionally. - flexible schedules. - attractive employee benefits. Come share your passion with us At CAE, we equip people in critical roles with the expertise and solutions to create a safer world. As a technology company, we digitize the physical world, deploying simulation training and critical operations support solutions. Above all else, we empower pilots, airlines, defence and security forces, and healthcare practitioners to perform at their best every day and when the stakes are highest. Around the globe, we’re everywhere customers need us to be with more than 13,000 employees in more than 200 sites and training locations in over 40 countries. LI-JN1 **Position Type** Regular CAE thanks all applicants for their interest. However, only those whose background and experience match the requirements of the role will be contacted. **Equal Employment Opportunity** At CAE, everyone is welcome to contribute to our success. With no exception. As captured in our overarching value "One CAE", we’re proud to work as one passionate, boundaryless and inclusive team. At CAE, all employees are welcome regardless of race, nationality, colour, religion, sex, gender identity or expression, s