Marketing & Content Specialist

**Who We Are**

We are a highly specialized programmatic advertising agency. We focus 100% of our efforts on digital media buying. It’s how we exceed conversion goals in nearly every campaign we run and why our clients include some of the biggest companies in North America.

We know that happy employees = exceptional work and client satisfaction. That’s why we’ve created an environment that is welcoming and inspiring for all team members. We value your aspirations, and we’ll regularly help you set goals to achieve those milestones.

We’re open, honest, and firm believers of ideas coming first - not egos. We believe in clear lines of communication and a culture that champions creativity and growth, and we always celebrate accomplishments.

**About the Role**

War Room is seeking a **highly motivated and hands-on Marketing & Content Specialist** to join our growing team and play a **critical role in driving business growth** through impactful marketing initiatives.

Reporting to the **Marketing Manager**, you will be **instrumental in executing integrated marketing campaigns** that generate leads, MQLs, and SQLs across multiple channels and industry verticals. This is a **fast-paced, execution-focused role** ideal for someone who thrives on variety, can manage multiple priorities with mínimal oversight, and takes initiative to continuously improve strategies.

You’ll collaborate cross-functionally with design, sales, performance, and accounts teams to bring digital strategies to life. From crafting compelling outreach and content strategies to organizing events and optimizing HubSpot workflows, your work will directly support pipeline generation and campaign performance. This is an opportunity to take ownership of meaningful projects, contribute creatively, and gain exposure to all parts of the marketing funnel, including CRM automation, outbound prospecting, and inbound lead nurturing.

**Please note that this is a hybrid role that requires 3 days a week in the office with the first 3 months of onboarding fully in the office. We are located at 210 W Broadway, Vancouver and our office hours are 9-5 pm.**

**What You’ll Be Doing**

**Campaign Execution & Management**:

- Assist in campaign performance tracking and optimization using HubSpot and other analytics tools
- Coordinate with the design team to bring creative assets to life across touchpoints
- Measured against

**Content Creation & Management**:

- Manage and grow social media engagement on Instagram, YouTube, and LinkedIn, tailoring content for each audience and portraying War Room as a forward-thinking agency.
- Conduct research and draft copy for outreach sequences, drip campaigns, newsletters, and case studies
- Maintain content calendars and ensure alignment with broader campaign timelines
- Oversee website updates, ensuring an optimized user experience
- Create and submit award entries in collaboration with our PR consultant

**Segmentation & Reporting**
- Understand the buyer journey and current pain points, and which segments we see the best engagement and response to conversion.
- Conduct regular reporting on the sales and marketing funnels to circulate internal updates and promote visibility of our pipeline and performance
- Track and analyze website traffic, impressions, and engagement metrics.
- Update and optimize forms, lists, and lead scoring criteria in collaboration with the Marketing Manager

**Marketing Operations & Strategy Support**:

- Support both **inbound and outbound marketing initiatives**, helping craft and execute campaigns that generate and nurture leads across the funnel
- Assist with **event marketing** logistics and coordination, including pre
- and post-event campaign execution, lead capture workflows, and follow-up communications
- Help plan and execute **guerilla marketing campaigns** and other high-impact, creative brand activations
- Coordinate **sponsorship opportunities**, including research, outreach, negotiation support, and execution in alignment with campaign objectives

**How Your Impact Will Be Measured**:
This role is accountable for driving measurable outcomes across campaigns and event marketin**g. Success will be evaluated based on**:

- MQLs generated from marketing campaigns
- Pre
- Net-new leads captured via event marketing workflows
- Growth in qualified social media engagement (e.g. saves, shares, clicks, and comments from relevant audiences that contribute to brand visibility and pipeline readiness)

**Skills + Experience**
- 3-4 years of experience in marketing, preferably in a B2B or agency setting
- Experience with HubSpot
- Experience with event marketing or lead generation strategies.
- Strong writing skills with a sharp eye for detail and brand voice
- A data-first mindset with an understanding of KPIs and performance marketing
- Strong understanding of social media platforms (LinkedIn, Instagram, Youtube)
- Experience with CMS platforms (like WordPress) and Google Analytics
- Strong organi