Marketing Coordinator

3 days ago


Edmonton, Canada Aplin Full time

If you are a talented and experienced Marketing Coordinator & Digital Strategist, Aplin has a great opportunity for you We have partnered with an Edmonton-based company with over 70 successful years in the market. You will work with an engaged leadership team, reporting to the V.P. Preference is given to those with a background in Digital Marketing,...
If you are a talented and experienced Marketing Coordinator & Digital Strategist, Aplin has a great opportunity for you We have partnered with an Edmonton-based company with over 70 successful years in the market. You will work with an engaged leadership team, reporting to the V.P.

Preference is given to those with a background in Digital Marketing, Media Buying, Graphic Design, Photography, Social media, and Website management. In this position, you will develop and execute a multi-channel (digital & traditional) marketing strategy across several business units. Travel is required within Alberta and B.C.

**Benefits & Perks**:

- Hybrid or remote
- Base salary
- bonus
- Vehicle allowance and mileage
- Full benefits
- Laptop, cell phone and all the tools needed to be successful
- Flexible work environment
- Travel is required within Alberta and B.C

**Responsibilities**:

- Develop, execute, and report on all marketing initiatives implemented
- Direct all marketing campaigns across the organization with a variety of traffic acquisition channels - including SEO, social media, display and traditional marketing
- Manage content creation, copywriting, and publishing across all online platforms (social media, website)
- Produce and edit high-quality graphics, images, and videos for website and social media using Adobe Creative Suite (ability to work with 3rd party on 3-d renderings/video's)
- Create and manage google ads, social media ads. Media buying on Instagram and Facebook
- Create content using Adobe Creative Suite Applications
- Analyze social media metrics to achieve targets, such as engagement, traffic, and clicks to create and present new growth strategies
- Manage the marketing budget (digital & traditional)
- Administer the company's CRM system (Salesforce), and provide basic CRM training to new employees
- Provide senior management with monthly sales reports and campaign results using Salesforce analytics
- Google Ad Management, Google My Business Management
- Execute traditional marketing activities, including tradeshow implementation, radio ad facilitation, and marketing collateral development
- Conducting and processing video tours
- Drone operation

**Qualifications**:

- Post-secondary degree/diploma in Business Analytics or Marketing
- 3+ years in a professional digital marketing role
- Experience with Media Buying, Google Adwords, and Social Media
- Experience in Graphic Design & Photography
- Experience ins Salesforce is a bonus
- Independent, self-motivated, there is a lot of autonomy in this role
- Creative and analytical skills needed


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