Digital PR Specialist

2 weeks ago

Ottawa, Canada seoplus+ Full time

seoplus+ is an innovative digital marketing agency helping small and medium-sized businesses reach their online potential by generating leads and increasing sales.

We are currently looking to hire a Digital PR Specialist. Someone who thrives in the fast-paced agency environment and is excited by the ever-evolving realms of public relations.

Your role is pivotal in creating and disseminating content that resonates across various industry niches. Your knack for writing high-quality, engaging content isn't just a skill - it's your superpower. We value your ability to navigate the demands of tight deadlines and maintain composure under pressure, making you an ideal fit for our vibrant team.

**Working Hours**

20 hours/week - hybrid accommodation

**Pay Range**

$20/hour

**Responsibilities and day-to-day activities**:

- Work closely with the Media Relations Strategist & Digital PR Analyst to deliver world-class and engaging content through various platforms.
- Daily news scanning and monitoring of various PR platform tools to match suitable journalist queries to clients' industries.
- Working alongside the Media Relations Strategist to craft compelling outreach messages through PR platforms and coordinate stories with clients and journalists.
- Work alongside the Digital PR Analyst for technical projects, including citation projects, competitor analysis, backlink audits.
- Confidently understand each client's tone and unique writing style.
- Conduct relevant research, and write persuasive public relations submissions and guest blogs for various client industries.
- Develop and maintain strong personal relationships with key publishers and influencers (journalists, bloggers and PR professionals).
- Be a secondary point of contact for our clients' media/PR-related inquiries.
- Monitor PR platform and tool engagement and measure monthly efforts.
- Engage in brainstorming sessions with the Digital PR department and participate in networking events

**Qualifications**:

- Be a post-secondary student or a recent graduate in one of the following programs: public relations, journalism, communications, English, or similar.
- Have a strong level of verbal and written communication skills.
- Strong copywriting and editing skills.
- Have the ability to work under pressure to meet daily deadlines and manage monthly deliverables.
- Willing to engage with media contacts through different mediums and build long-lasting and strong relationships.
- Demonstrable knowledge and understanding of at least two of the following industries: Finance, Consumer Technology, B2B Services, Lifestyle/Home, Health, Business/Entrepreneurship, and Trades.
- Be a creative and detail-oriented thinker who is a team player.
- Interested in learning about best practices and techniques in Digital PR, and Digital marketing.

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