Digital Marketing Strategist

This is a full-time position (37.5 hrs/week) in-person at our office in Ottawa, ON.

$40K+ salary, negotiable on skill set and experience.

**Duties and Responsibilities**:

- Create and implement unique and effective strategies and messaging to support individual project and client goals.
- Create and manage campaigns for multiple projects across a variety of platforms lasting hours to months in length.
- Monitor the performance of campaigns and restructure when needed for a maintained positive impact.
- Help manage and report on social media accounts - to drive engagement, increase brand awareness, grow followers, build website traffic, generate leads, and achieve other identified metrics.
- Write and edit compelling copy for digital campaigns with effective CTAs.
- Increase reach by identifying new digital opportunities, optimizing existing channels, and running experiments.
- Maintain relationships with influencers, PR, creators & other collaborators
- Work within set budgets for each client to execute goals and achieve KPIs.
- Work alongside our team to imagine and implement opportunities and strategies for upcoming campaigns, and maintain brand voice across all platforms.
- Create materials and promotional plans for B2B partners & distributors.
- Monitor and report on competitor performance.
- Contribute highlights and metrics to monthly reporting. Schedule, maintain and boost content using social scheduling tools.

**Qualifications**:

- Post Secondary diploma or equivalent.
- Eligible to work in Canada.
- At least 1 year of experience in marketing, sales or a related field.
- Excellent communication skills and proficiency in the English language.
- Ability to multitask, prioritize and manage time effectively.
- Above-average computer skills.

**Tech Stack for Role**

Office 365, Google Apps, Google Ads, Meta Ads Manager, Twitter Ads, native social platforms, Adobe Suite, Hubspot, Gorgias

**Additional nice-to-haves**:

- Graphic Design Experience building marketing materials in Adobe Suite
- Knowledge of tabletop games (e.g. Dungeons & Dragons, Magic: the Gathering)
- Experience with e-commerce & crowdfunding platforms (e.g. Shopify, Kickstarter, Backerkit)
- Familiarity with social media accessibility best practices
- Experience with coordinating User-Generated Content
- Community Management Experience

**Who we are**

Hit Point Press Inc. is an Ottawa-based company that produces tabletop and roleplaying game accessories, with a focus on accessories for Dungeons & Dragons and Magic: the Gathering.

Hit Point Press is committed to offering engaging products that ignite player imaginations.

We want to bring new and innovative perspectives to tabletop gaming and collaborative storytelling.

We believe in elevating diverse voices and talent by supporting ideas and projects built by inclusive teams.

We want to work with passionate creators who are excited to foster their and other's creativity to put forward the best work possible.

Hit Point Press employees become eligible for benefits after a 3 month probationary period.

**Some of the perks of working with Hit Point Press include**:

- Extended health care
- Vision care
- Disability insurance
- Dental care
- Life insurance
- Vacation (2 weeks per year to start), paid sick leave (10 days) and paid overtime
- Retirement matching (after 2 years)

**Job Types**: Full-time, Permanent

Pay: From $40,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Dental care
- Disability insurance
- Extended health care
- Flexible schedule
- Life insurance
- Paid time off
- RRSP match
- Store discount
- Vision care
- Wellness program

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift

Supplemental pay types:

- Commission pay

**Education**:

- Secondary School (required)

**Experience**:

- Marketing: 1 year (required)
- TTRPG and/or TCG: 1 year (preferred)

**Location**:

- Ottawa, ON K1V 8B9 (required)

Work Location: In person