Product Marketing Manager

LBMX is growing again...

We are seeking a **Product Marketing Manager**.**

**Position Description**:
This role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. Working closely with our Chief Product Officer (CPO), You will be the product evangelist and will play an integral role in organizing product launches.

You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make buying decisions. This isn’t guesswork: you back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

You will collaborate with our marketing team to develop innovative programs that drive demand. Attention to detail and an eye for quality are critical to your success, along with an ability to grasp and present our products’ value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance and have the data to prove what’s working and what isn’t.

In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

**Responsibilities**:

- ** Value Proposition**:Understand each product’s value proposition, vision and benefits and turn that information into compelling messages for customers, prospects, and internal audiences
- **User Personas**:Develop user and buyer personas. Be the expert on our buyers, who they are, how they buy, and their key buying criteria
- **Research**:Research the market to learn the competitive environment, including competitor functionality, pricing, marketing content, and strategies. Be the expert on our competition and how they are positioned.
- **Customer Interviews**:Perform research through focus groups, surveys, interviews and analysis of sales data
- **Create Marketing Material**:Work with the marketing team to create materials that highlight product features and benefits
- **Support Sales**:Train the sales teams to articulate each product’s benefits to prospects. Develop internal tools and external collateral and teach sales how and when to use them
- **Marketing Plan and Product Launches**:Help develop the go-to-market strategy. Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers
- **Ready to Launch**:Ensure that new products are ready to be launched and adhere to brand guidelines, work with technical writers to create user documentation, work with instructional designers to create user training material, make sure internal staff have been trained, and collaborate with marketing to ensure a marketing plan is in place.
- **Measure and Improvement**:Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back on required changes
- **Goals and Metrics**:Work with product management to define goals and metrics for the product launch
- **Content**:Create marketing content such as case studies, website copy, blog posts, and sales videos
- **Collaborate with Content Creators**:Work with internal writers, graphic artists, designers, event planners and other content creators as required
- Other duties as assigned

**Requirements**:

- Need to Have_
- 5+ years of product marketing experience in a SAAS environment
- Bachelor’s degree in business management, business administration, communication, marketing, or other related courses
- Excellent writing and communication skills, including copywriting and salesmanship
- Comfortable using collaboration and CRM tools such as Slack and Salesforce
- Power user of networking tools such as LinkedIn, Twitter, Facebook, and Instagram
- Deep understanding of sales methods and channels in a SAAS environment
- Ability to influence teams and customers
- Ability to work collaboratively with sales, marketing, executive, and production teams to meet customer needs
- Presentation skills and the ability to explain marketing strategies to other teams in the organization
- Ability to work independently and be the expert in product marketing within the organization
- Nice to Have_
- Experience managing budgets, resource allocation, and timelines for software development projects.
- Graphic design or video creation skills

**The Perks of Working with us**
- Competitive salary and benefits including a health spending account and employee assistance program
- 3 weeks vacation to start with additional paid “LBMX holidays” throughout the year
- Company matched GRSP