Marketing Manager, New Developments

**What you’ll get to do**:
**Strategic Planning & Innovation**:

- Research and recommend innovative marketing activations, leveraging paid, owned, and earned media opportunities.
- Explore additional revenue streams and provide strategic recommendations to Operations and Partnerships teams.

**Client Relations & Reporting**:

- Serve as the primary point of contact for clients, providing regular updates on project timelines, campaign progress, and key milestones.
- Prepare and present detailed reports on campaign effectiveness, highlighting successes, challenges, and actionable recommendations for optimization.
- Monitor and communicate project schedules to ensure deadlines are met, proactively addressing any potential delays or adjustments.

**Brand & Media Strategy**:

- Collaborate with the Communications Team to pitch development-specific media and PR opportunities, emphasizing innovation and community engagement.

**Campaign Development & Execution**:

- Develop and execute monthly digital content calendars, incorporating blogs, social media, videos, photos, and other engaging content formats.
- Collaborate with agencies and vendors to deliver on marketing objectives.

**Website & Digital Strategy Management**:

- Own and manage the online presence of new developments, including updates to microsites and real estate listing platforms.

**Vendor and Budget Management**:

- Partner with Operations to establish annual marketing budgets for new developments and ensure alignment with overall project goals and tracking through project lifecycle.

**Site Activation & Improvement**:

- Conduct site visits to assess marketing opportunities, providing actionable improvement plans for signage, promotional materials, and community appeal.

**Marketing Collateral Development**:

- Develop and oversee the creation of marketing materials tailored to new developments, including brochures, digital assets, and campaigns designed to attract potential residents.

**Community & Influencer Engagement**:

- Identify and nurture relationships with key stakeholders to bolster the visibility and reputation of new developments.

**Reputation Management & Social Listening**:

- Monitor online reputation and social media sentiment for new developments, addressing feedback and inquiries through appropriate channels.

**Campaign Reporting & Analytics**:

- Collect and analyze quantitative data to measure campaign effectiveness, presenting actionable insights to senior leadership and client groups.

**Event Coordination & Collaboration**:

- Collaborate with internal teams to organize and execute site launches, open houses, and community engagement events for new developments.
- Work closely with Leasing, Operations, and Communications teams to align marketing efforts with project goals and timelines.
- Assist in preparing submissions for industry awards to highlight the successes of new developments.

**Who you are**:

- Bachelor's degree in marketing, business administration, or a related field
- Proficiency in MS Office and Yardi is required.
- Minimum five (5) years experience in marketing, ideally within real estate, property development, or a related field.
- Expertise in digital marketing strategies, including SEO/SEM, social media management, PPC campaigns, and content marketing.
- Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment.
- Excellent communication and collaboration skills, with a focus on stakeholder engagement and team leadership.
- Creative problem-solver with a data-driven approach to strategy and decision-making.

**Job Types**: Full-time, Permanent

**Benefits**:

- Dental care
- Extended health care

Schedule:

- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 5 years (preferred)

Work Location: Hybrid remote in North York, ON M3B 2T3