Paid Media Specialist

Inspirational, innovative and entrepreneurial - this is how we describe our empowered teams. Combine your passion with purpose and join a culture that is thriving in the face of change.

Make an impact with our Digital Marketing team as a Paid Media Specialist. This diverse team of professionals explores new and evolving technology and trends to drive brand awareness. As a trusted advisor, you’ll develop, measure and support innovative digital methods to attract and engage current and future clients.

MNP is proudly Canadian. Providing business strategies and solutions, we are a leading national accounting, tax and business advisory firm in Canada. Entrepreneurial to our core, our talented team members transcend obstacles into opportunities and are successfully transforming mid-market business practices.

**Responsibilities**
- Develop and manage paid media campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and programmatic channels
- Consult with, and advise, internal stakeholders on paid media strategy and how it will best fit with their overall campaign goals
- Execute A/B tests and ad copy variations to optimize campaign performance
- Monitor, analyze, and provide actionable insights on campaign performance metrics such as click-through rate, cost per click, cost per acquisition, and return on ad spend
- Collaborate with content, design, and analytics teams to ensure cohesive messaging and creative alignment
- Manage budgets, pacing, and bid strategies to maximize return on investment
- Stay current with industry trends, platform updates, and emerging technologies in digital advertising
- Prepare and present performance reports and recommendations to stakeholders

**Skills and Experience**
- 3 years of hands-on experience managing paid media campaigns
- Bilingual with the ability to speak and write in French and English
- Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics
- Strong analytical skills and experience with data visualization tools (such as Looker Studio, Tableau, Power BI)
- Excellent communication, organization, and project management skills
- Strong focus on prioritization and accomplishing multiple tasks
- Ability to see the whole user journey, and focus on the goal in order to optimize user experience to attain that goal
- Understanding of the role social media plays in marketing initiatives, including the importance of ethical social media usage
- Any of the following would be considered an asset:

- Any Google Ad or Meta Blueprint certifications
- Familiarity with Google Analytics, and Power BI
- Experience with conversion tracking, pixel implementation, and tag management (through Google Tag Manager)
- Familiarity with Sprout Social, or Spotify's ad network

With a focus on high-potential earnings, MNP is proud to offer customized rewards that support our unique culture and a balanced lifestyle to thrive at work and outside of the office. You will be rewarded with generous base pay, vacation time, 4 paid personal days, a group pension plan with 4% matching, voluntary savings products, bonus programs, flexible benefits, mental health resources, exclusive access to perks and discounts, professional development assistance, MNP University, a flexible ‘Dress For Your Day’ environment, firm sponsored social events and more

We embrace diversity as a core value and celebrate our differences. We believe each team member contributes unique gifts and amplifying their potential makes our business stronger. We encourage people with disabilities to apply