Integrated Marketing Specialist

**Position Overview**

**Key Responsibilities**

**Strategic Marketing Execution**
- Develop and execute integrated marketing plans that support company sales goals
- Collaborate actively with the Sales team to drive revenue-generating initiatives
- Partner with the Design team to promote new products and design launches
- Contribute to SEO strategy and website improvements to grow digital presence
- Ensure cohesive brand messaging across digital and physical touchpoints

**Digital & Content Marketing**
- Maintain content calendars for digital channels and coordinate campaign rollouts
- Monitor and report on performance metrics; make recommendations for optimization
- Work collaboratively with the web team to recommend content and visual updates

**Design & Visual Support**
- Review and provide input on product mock-ups and visual materials
- Support layout and formatting for sample books used in product launches
- Develop printed and digital materials to support key product lifecycle stages

**Event & Showroom Marketing**
- Assist in trade show planning including promotional materials, booth setup, and post-event follow-up
- Support showroom merchandising and digital content capture for product campaigns
- Coordinate photography and asset development for visual merchandising

**Videography & Learning Media**
- Capture and edit basic video content for product highlights, internal training, and social media using tools like Canva or iMovie
- Work with Sales and HR teams to align timelines for internal video production
- Support organization and delivery of training content for the Alendel Learning Library

**Qualifications and Skills**
- Bachelor’s degree or diploma in Marketing, Communications, or related field
- 3+ years of B2B marketing experience (têxtiles, interior design, or fashion preferred)
- Strong content creation and copywriting skills
- Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite)
- Understanding of SEO principles and campaign analytics
- Experience working with sales or product teams in a B2B environment
- Basic video editing experience preferred
- Excellent project management, collaboration, and communication skills

**Compensation & Benefits**
- Annual salary: $50,000-$60,000, based on experience
- Comprehensive benefits package including dental, vision, prescriptions, and life insurance
- Annual performance review and merit-based increases as per company policy
- Opportunities for growth and cross-functional training available

**About Us**

Alendel is a family-run company, devoted to creating a single source for fabrics, trimmings, linings, decorative drapery hardware, and more for the interior design trade. Established in 1981, Alendel has grown into a leading distributor of home furnishings in North America. We are proud to continue our legacy with two generations of the family now working with Alendel. We service both residential and hospitality segments of the interior design trade through an extensive showroom network and knowledgeable sales force. With two distribution centers in Buffalo, New York, and Toronto, Canada, we provide quick and efficient service to our customers across North America. Over our 44-year history, we have focused on providing high-quality products at a variety of price points to fit the needs of any design project. Our customer service is renowned, and we are dedicated to meeting each of our clients’ unique needs.

Pay: $50,000.00-$60,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Life insurance
- Paid time off
- Vision care

Schedule:

- 8 hour shift
- Monday to Friday

**Experience**:

- Marketing: 3 years (required)

Work Location: In person

Application deadline: 2025-05-30
Expected start date: 2025-06-09