Digital Advertising Specialist
3 hours ago
Brandt is currently seeking a SEM and Pay Per Click Advertising Specialist for our Digital Marketing team in Regina. This position is responsible for creating, managing, optimizing and reporting on digital advertising campaigns.
Duties & Responsibilities
- Work closely with internal account managers, creative team, brand voice team, and product marketing managers.
- Create, monitor, and optimize paid digital advertising campaigns to maximize value per advertising dollar spent.
- Manage large, complex media plans involving large advertising budgets.
- Track key advertising metrics (CTR, CPM, Impressions, total spend, bounce rate, conversion rate) on an ongoing basis and provide reports to key stakeholders as needed.
- Report to Director of Digital.
**Required Skills**:
Required Experience
- Experience running digital advertising campaigns or working on a digital advertising team.
- Experience with Google Ads (AdWords & AdSense), YouTube Advertising, Facebook Ad Manager, LinkedIn Ad Manager, Twitter Advertising, Spotify Ads, Google Analytics and Google Data Studio platforms.
- Experience creating and optimizing landing pages, lead capture forms, UTM tracking codes, tracking pixels and browser cookies.
- Demonstrated strong campaign analysis and optimization skills.
- Experience working in the heavy equipment industry is a plus.
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