Digital Marketing

**Avana Developments Inc.**is a high-growth company and has emerged as a leading developer in the Western Canadian construction industry. Driven by a team of motivated and enthusiastic leaders with an unwavering entrepreneurial spirit, **Avana**is dedicated to providing the community with beautiful, attainable, and safe rental homes.

We are expanding our professional team and seeking highly organized, hard-working individuals committed to personal development and excellence who share similar goals and values with our team. Everything we do is guided by our core belief that _**Our Success is Shared**_with the people who make it possible and the people who need it most. Success begins with being intentional, and when we are all invested we can accomplish the impossible. Success demands being inclusive with a relentless focus on improving continuously, while always igniting positivity to overcome the next challenge. If this sounds like you, please consider joining us to positively impact over 100,000 lives by 2030.

The **Digital Marketing & Analytics Specialist** plays a critical role in driving Avana’s online visibility and lead generation. This role is responsible for managing digital marketing campaigns, optimizing SEO/SEM strategies, and analyzing performance data to inform marketing decisions. By leveraging data-driven insights, the **Digital Marketing & Analytics Specialist** ensures Avana’s digital efforts contribute directly to resident acquisition, retention, and market expansion.

**Key Responsibilities**
- Digital Advertising & Campaign Management _
- Plan, launch, and optimize paid digital advertising campaigns across platforms such as Google Ads, Facebook, LinkedIn, and third-party listing sites.
- Manage pay-per-click (PPC) campaigns, display advertising, and retargeting strategies to maximize resident lead generation and minimize cost-per-click.
- Manage paid advertising budget to efficiently to maximize ROI while adhering to the company's financial objectives.
- Collaborate with the Creative Lead to develop ad visuals and copy that align with Avana’s objectives and target audiences.
- Post and update all rental listings on the company website and third-party websites.
- SEO/SEM Strategy & Website Optimization _
- Oversee on-page and off-page SEO strategies to improve search engine rankings and organic traffic.
- Conduct keyword research, optimize website content, and manage meta descriptions, backlinks, and schema markup.
- Partner with IT to ensure technical SEO (site speed, mobile optimization, etc.) is consistently improved.
- Implement and manage SEM campaigns, monitoring search performance and adjusting for maximum ROI.
- Website Analytics & Reporting _
- Track and analyze website performance using tools like Google Analytics, Google Tag Manager and Ubersuggest.
- Develop monthly performance reports on traffic, lead generation, conversion rates, and engagement metrics, providing actionable insights to the Senior Manager.
- Implement and manage conversion tracking tools to assess digital marketing success and optimize the user journey.
- Data-Driven Insights & Optimization _
- Use data to inform marketing strategies, adjusting campaigns based on performance metrics to improve results.
- Monitor industry trends and competitor performance to ensure Avana’s digital presence remains competitive and innovative.
- A/B test landing pages, ad creatives, and website features to identify opportunities for increased conversion rates.

**Required Skills & Qualifications**
- Bachelor’s degree in marketing, digital media, data analytics, or a related field, or equivalent experience.
- 3-5 years of experience in digital marketing, analytics, or SEO/SEM management.
- Proficiency with digital advertising platforms (Google Ads, Meta Business Suite), Google Analytics, and SEO tools (SEMrush, Moz, Ahrefs, Ubersuggest).
- Strong analytical skills with the ability to translate complex data into actionable insights.
- Experience in managing website optimization projects and implementing tracking tools.
- Familiarity with CRM systems and marketing automation platforms is an asset.
- Must be legally eligible to work in Canada (i.e. Permanent Resident or Canadian Citizen).

**Compensation Package**:

- **Benefits**:Dental and medical benefits package. 80% of the cost is covered by Avana. Option for the employee to purchase disability and life insurance.
- **Pension**:The Pension Plan will commence in your second year of employment. 2% of salary matched in year two, 3% of salary matched in year three, 4% of salary matched in year four and 5% of salary matched in year five.
- **Vacation Entitlement**:20 business days per year. Must be accumulated prior to taking them.
- **Annual Bonus**:Opportunity to earn up to 10% of salary as an annual bonus.
- **Probation Period**:The probation period is 90 days from the start date.
- **Criminal Record Checks**are required for all Avana employees prior to being hired. This will