Digital Marketing Specialist

3 days ago

Waterloo, Canada Centre for International Governance Innovation Full time

The Centre for International Governance Innovation (CIGI) is an independent, non-partisan think tank whose peer-reviewed research, foresight and trusted analysis influence policy makers to innovate. With the engagement of a global network of experts and contributors, CIGI tackles the governance challenges and opportunities of data and transformative technologies, including AI, and their impact on the economy, security, democracy and, ultimately, societies. CIGI delivers independent world-leading research and analysis to influence policy on cutting-edge issues that intersect transformative technologies and governance.

**

**DUTIES AND RESPONSIBILITIES**
- Plan and run digital marketing campaigns that support research launches, events, and subscriber growth across search, social, and display channels.
- Create and optimize ads, manage targeting and budgets, and test approaches to improve performance over time.
- Collaborate with researchers, events staff, designers, and web partners to deliver campaigns that are timely, accessible, and on brand.
- Develop campaign-related web and landing page content, and produce light creative assets as needed.
- Monitor performance across channels, turning data into clear insights and recommendations.
- Optimize content for search and discoverability through headlines, metadata, internal linking, keyword-informed planning, on-page SEO and support visibility in emerging AI-driven search environments.

**KNOWLEDGE, SKILLS, AND QUALIFICATIONS REQUIRED**
- College diploma or certification in marketing, digital media, communications, or a related field, along with a Google Advertising certification.
- Familiarity with SEO tools, CMS platforms, and inclusive digital communications practices.
- Strong writing and editing skills, with the ability to make complex or research-driven topics clear and engaging.
- Comfort managing multiple projects and deadlines in a collaborative environment.

**BENEFITS AND COMPENSATION**
- Salary range: $70,000 - $85,000
- Comprehensive group benefits plan, including health and dental coverage, short
- and long-term disability, basic life insurance, and AD&D.
- Generous group RRSP program.
- Annual physical wellness and home office subsidies.
- Continuing education and professional development support.
- Generous vacation policy, paid sick days, family care days, personal days, and a paid volunteer day.
- Work-from-anywhere weeks.
- On-site wellness offerings, including yoga classes and access to a registered massage therapist.
- On-site café with complimentary beverages every Tuesday.

This position is based at our CIGI Campus in Waterloo, Ontario, where employees have a hybrid work environment which requires them to be in the office a minimum of 2 days per week. This job posting is for a new position.
- CIGI is committed to providing an inclusive, equitable and accessible environment. Our goal is to attract and retain highly talented employees from diverse backgrounds, including Indigenous peoples, persons with disabilities and members of visible minorities. Accommodation is available throughout the recruitment and hiring process upon request. _
- This salary range listed above reflects the starting compensation for new hires in a full-time capacity. Final compensation will be determined based on experience, education, and skills. In exceptional circumstances, an offer above the stated range may be considered. _

Pay: $70,000.00-$85,000.00 per month

Work Location: Hybrid remote in Waterloo, ON

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