Digital Communication Specialist

At the University of Waterloo, we create and promote a culture where everyone can reach their full potential. As an employee, you get support & opportunities that empower you to advance your career. Explore how we can bring big ideas to life, together. The University is a welcoming workplace for those of all abilities, interests, and expertise. As part of our workforce, you can do what you do best, every day.

Learn more about our recruitment process.

**Job Requisition ID**:
2026-00044

**Time Type**:
Full time

**Employee Group**:
Staff

**Job Category**:
Digital Marketing

**Employment Type**:
Permanent

**Department**:
Faculty of Arts - Dean of Arts Office - Digital Communications

**Hiring Range**:
$65,973.33 - $82,466.66

**Posting Information**:
**Internal posting expires Thursday January 29th at 11:59 PM**

Primary Purpose

The Faculty of Arts is one of the University of Waterloo’s largest faculties by population and range of research areas and programs. The Arts communication team has the challenge and opportunity to promote the Faculty’s unique identity and social impact as a centre of excellence in humanities, social sciences and creative arts within a university well known for STEM fields. Promoting Arts’ identity and strategic priorities requires consistent sourcing and creation of high-impact, representative and meaningful content (including stories, news, information, events) that is publicized via strategic use of ever-evolving and growing digital channels and tools. The Digital Communication Specialist is responsible for the creation and maintenance of engaging and accessible web and social media content, with direction and guidance from the team’s senior members. The incumbent also provides digital communication support to Arts Advancement, Research, and Dean’s offices, as well as Arts academic units. In addition to maintaining digital content, the incumbent creates content, including video, photography, and written pieces. Furthermore, they track web and social media analytics to inform strategy. Finally, the incumbent is responsible for coordination and logistics for Faculty-level events. Throughout their work, the incumbent both models and promotes communication best practices, including accessibility and inclusivity, throughout Arts and across the University.

**Key Accountabilities**

**Web content management and quality assurance**
- Maintain and support websites and web content strategies on the Faculty website and departmental/unit websites as-needed, with special attention to accessibility standards, user experience, Waterloo brand and style best practices.
- Support WCMS 3 (and future) migrations, including preparation, migration and helping stakeholders adopt and succeed in the new system.
- Coordinates publishing new content and updating existing content as needed, including events, news, and announcements on the Faculty website and department websites.
- Review and audit Arts websites for broken links, accessibility compliance and other quality assurance.
- Provide web support, training, guidance and resources to departmental web representatives, including trouble shooting and escalating problems.
- Provide web support and strategy recommendations to Arts Advancement office, Arts Research and Graduate Studies office, and the Dean of Arts Office.
- Support development of new websites or website overhauls in the WCMS, including content strategy recommendations and solutions.

**Social media planning, content creation, and management**
- Plan, develop, coordinate, deliver and evaluate content for social media platforms.
- Manage Faculty-level social media platforms and properties, including collaborating on a comprehensive social media strategy and developing campaigns with other Faculty communicators and stakeholders.
- Create, edit, and schedule social media related content in partnership with the Faculty’s undergraduate, graduate, alumni/advancement, and research teams.
- Develop visual assets (e.g. photography, video) for social media.
- Develop and manage the Arts social media content calendar and work in collaboration with partners to ensure content reflects and supports our Faculty and key initiatives/campaigns.
- Support and educate colleagues managing social media.
- Employ a listening strategy to source leads for content, identify emerging issues, and engage with the Arts community and beyond.

**Digital Media and other Content Creation**
- Design and create content for social media, web and digital screens, including copywriting and design.
- Ensure excellence and consistency in social media and digital communications, including voice, branding, accessibility and user experience best practices.
- Story writing for Faculty and University publications
- Manage and contribute to a library of shared content, include photos and templates.

**Analytics and Reporting**
- Monitor, maintain and improve social media and website analytics dashboards to inform strategy and identif