Digital Marketing Specialist

**DIGITAL MARKETING SPECIALIST**

Due to growth within our company, the Chervin Group of Companies (Chervin Kitchen & Bath, Artco International, Vogel by Chervin, Chervin Furniture & Design, and Colonial Times) are seeking a Digital Marketing Specialist to join our team in Hawkesville (just outside of Waterloo). You will be responsible for developing and implementing digital marketing strategies that align with our business objectives.

This is a full-time position with 44 hours a week. Wage commensurate with experience. Benefits are provided after the 3-month probationary period.

**WHO WE ARE**

Since 1991, Chervin has been **designing, manufacturing, and installing high-end custom cabinetry** in homes across Waterloo Region. Over the years, Chervin has expanded to serve the GTA and Muskoka region.

Chervin is a family-owned and operated business with a team of almost 300 individuals pursuing “The Golden Means of Perfection”. We strive to live by the Golden Rule (**“Do to others as you would have them do to you”**).

**WHAT YOU’LL DO**

The Digital Marketing Specialist reports to the Director of Marketing.
- Report to the Director of Marketing on the performance of marketing activities and provide recommendations for optimization
- Assist with blogging initiatives, including content creation, optimization, and publication.
- Assist in developing and optimizing SEO-focused content, ensuring high visibility in search engine results.
- Conduct market research and analysis to identify trends and opportunities for the company.
- Build, launch and optimize SEM (Search Engine Marketing) and SMM (Social Media Marketing) campaigns that align with business objectives with mínimal guidance.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Optimize copy and landing pages for paid and organic search engine marketing campaigns.
- Perform ongoing paid and organic keyword discovery, expansion and optimization.
- Assist with general marketing duties for all brands.

**WHAT YOU’LL BRING**

**QUALITY**
- Proficient in using digital marketing tools and platforms
- Strong attention to detail and organizational abilities
- Exceptional written and verbal communication skills

**DISTINCTION & PEACE OF MIND**
- Strategic and creative thinking and ability to generate innovative marketing ideas
- Ability to work independently and in a team environment
- Ability to collaborate with all levels of personnel, and a willingness to contribute wherever is needed
- Excellent analytical and problem-solving skills, using analytics to understand performance and drive decision-making.
- A passion for the core values that are the foundation of our company

**OTHER REQUIREMENTS**
- 3-5 Years in a Marketing Specialist role or similar role
- Bachelor’s degree in Marketing, Advertising, or a related field
- In-depth knowledge of digital marketing strategies, tactics, and best practices
- Strong understanding of SEM, SMM, SEO, PPC, and website analytics
- Experienced with analytics tools such as Google Analytics to derive meaningful web insights
- Ability to research, analyze, and interpret market trends and data
- Advanced knowledge of Microsoft Excel (basic formulas, and the ability to work with VLOOKUP’s and Pivot Tables)
- BONUS: Adobe Creative Cloud Experience

If you’re interested in a growth-oriented trajectory, ample variety in work responsibilities, and a focus on custom, hand-crafted manufacturing, we would love to see your resume.

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- On-site parking
- Store discount
- Vision care

Schedule:

- Day shift
- Monday to Friday
- No weekends

Ability to commute/relocate:

- Kitchener-Waterloo, ON: reliably commute or plan to relocate before starting work (required)

Application question(s):

- Do you have a degree in marketing, advertising, or a related field?
- What are your wage expectations?

**Experience**:

- Marketing: 3 years (required)

Work Location: In person