Digital Marketing Specialist

3 days ago

Waterloo ON NL V, Canada Daniel Yantzi Professional Accounting Services Full time

Job Overview

We are seeking a talented and motivated Digital Marketer to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive online traffic, and increase conversions. This role offers an exciting opportunity to work across various digital platforms, utilizing a wide range of marketing tools and techniques to achieve measurable results in a fast-paced environment. A strong understanding of e-commerce, SEO, and analytics is essential to succeed in this position.

Responsibilities

  • Develop and implement effective digital marketing campaigns across multiple channels including social media, email, PPC, and content marketing.
  • Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Advertising, and Google AdWords.
  • Conduct keyword research and SEO analysis to improve organic search rankings and website visibility.
  • Design engaging graphics and visual content using Adobe Photoshop, Adobe Creative Suite, and graphic design principles.
  • Maintain and update websites using WordPress, ensuring content is optimized for SEO and user experience.
  • Analyze website traffic and campaign performance using Google Analytics and other analytics tools; prepare reports to inform strategy adjustments.
  • Manage email marketing campaigns through various platforms to nurture leads and engage existing customers.
  • Collaborate with cross-functional teams to align marketing strategies with overall business goals.
  • Stay current with the latest trends in digital marketing, e-commerce, and industry best practices to continuously improve campaign effectiveness.

Skills

  • Proficiency in SEO, Google Analytics, Google Ads, Google AdWords, and Facebook Advertising.
  • Strong knowledge of e-commerce platforms and experience managing online stores.
  • Skilled in Adobe Photoshop, Adobe Creative Suite, WordPress, HTML, CSS, and basic JavaScript for website customization.
  • Experience with SQL for data analysis and database management is a plus.
  • Ability to perform keyword research and implement effective SEO strategies.
  • Excellent graphic design skills with an eye for visual storytelling.
  • Strong understanding of digital marketing principles, including content creation, branding, and customer engagement strategies.
  • Familiarity with email marketing platforms and automation tools.
  • Analytical mindset with the ability to interpret data insights to optimize campaigns effectively. This position provides an excellent platform for growth within the digital marketing field for individuals passionate about innovative online strategies and data-driven decision-making.

Job Type: Full-time

Pay: $57,480.97-$60,690.44 per year

Benefits:

  • Extended health care

Work Location: In person

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