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Product Marketing Manager
3 weeks ago
**About KEV**:
KEV Group is an enterprise SaaS company providing online payment and accounting software to simplify student activity fund management in schools. KEV’s easy
- to-use web-based software automates the collection, disbursement, and management of student funds, thereby reducing the time it takes to receive and account for all school activity fees and increasing the time teachers can spend on education. The company is based in Toronto, with offices in the US. KEV is a portfolio company of Serent Capital, a leading middle market private equity firm focused on high growth technology businesses.
**Why Join KEV?**:
- Work in an industry that benefits children, parents, and schools
- Do meaningful and purpose-driven work, and make a real impact
- Join a quickly growing organization with real opportunity for learning and growth
- Passionate and accessible leadership team that cares about people, personally and professionally
- Flexible work environment
**Overview**:
Reporting to the VP of Product, you will focus on leading the successful go-to-market launch of new products and features and driving revenue growth through sales enablement. KEV Group is constantly looking to innovate, evolve, and improve our K-12 products, used by thousands of schools and over a million parents and guardians across North America. We are seeking an experienced SaaS product marketing manager who’s comfortable with a fast-paced growth environment, which means you’ll be given great ownership and opportunity to make a significant contribution to KEV’s success.
**Responsibilities**:
- Lead the go-to-market process for new products and features, manage the cross-functional implementation of the rollout plan, and keep stakeholders updated throughout the process in a timely manner.
- Be the expert on our buyers, who are they, how they buy, and their buying criteria.
- Maintain a thorough understanding of our product roadmap and lead all related internal and external communications around new launches or feature updates
- Develop compelling product positioning and messaging that differentiates our products in the market.
- Lead sales enablement sessions on key features and their talking points, to ensure sales has the right content, tools, and training to close deals effectively.
- Own customer facing product release communications, product-focused webinars, and manage other customer-facing communications, such as user advisory council and beta-testing program announcements
- Understand the competitive landscape—stay up to date on who they are and how they position and get the sales team the information they need to win.
- Contribute to the production of collateral including presentations, data sheets, white papers and internal sales tools to support our demand generation, market awareness, and sales efforts.
**You Bring**:
- A minimum of 2 to 5 years of relevant experience in B2B/SaaS product marketing
- Experience owning and managing product launches
- Excellent speaking, writing, and presentation skills
- Data driven decision making experience
- Great track record of working with product, marketing, and sales teams: people should want to work with you again
**You’re Extra Awesome if you Have**:
- An MBA
- A Pragmatic Marketing Certification
- Experience in the K-12 market
- Experience with Accounting, E-commerce/payments, FinTech, or a similar background
- Experience with digital adoption software such as WalkMe or Pendo
**We Offer**:
- Competitive salary
- Comprehensive health and dental benefits
- Professional development opportunities
- Continuing Education
- Great colleagues and collaboration
- Opportunity to work remote
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