Digital Marketing Strategist

Digital Marketing Strategist

About Queen's University

Queen’s University is the Canadian research intensive university with a transformative student learning experience. Here the employment experience is as diverse as it is interesting. We have opportunities in multiple areas of globally recognized research, faculty administration, engineering & construction, athletics & recreation, power generation, corporate shared services, and many more.

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Job Summary

**A Brief Overview**

This position creates, implements and regularly updates digital marketing plans for the unit's programs, teams and/or events. This position initiates and conducts market research and surveys, and leverages analytics to monitor the effectiveness of the unit's online marketing strategies. This position develops reports and generates insights and recommendations to inform and improve upon the unit's digital marketing strategies and plans. This position also develops, monitors and administers social media marketing budget.

**Job Description**:

**What you will do**
- Creates, implements and regularly updates digital marketing plans for the unit's programs, teams and/or events.
- Initiates and conducts market research and surveys, and leverages analytics to monitor the effectiveness of the unit's online marketing strategies.
- Develops reports and generates insights and recommendations to inform and improve upon the unit's digital marketing strategies and plans.
- Recommend and develop policies, procedures, guidelines and templates for consistency in use across the unit.
- Develops, monitors and administers social media marketing budget.
- Oversees, review and implements website strategy and digital marketing projects.
- Coordinates workflow between the unit and third parties.

**Required Education**
- Four-Year Bachelor Degree or equivalent. In addition, requires trade certification, qualification, or on-going learning to remain ahead of changes in technology or emerging fields.

**Required Experience**
- More than 3 years and up to and including 5 years of experience.

Consideration may be given to an equivalent combination of education and experience.

**Job Knowledge and Requirements**
- Knowledge of concepts and principles in a specialist field that is typically acquired through a combination of advanced professional or academic qualifications and/or substantial work experience.
- Provide effective consultation and advice on non-straightforward and/or complex issues.
- Interaction with others requires interpersonal skills and the ability to understand and influence.
- Adapt messages to meet the different needs of different audiences.
- Builds relationships, trust and credibility.
- Prioritize and distribute work to deliver objectives on time and to the highest standard.
- Identify in advance when the intended results may not be achieved and develops a plan to address the gaps.
- Actively participate in project team meetings and develop individual and unit project plans.
- Lead procedural or technological change within a unit.
- Identify opportunities to improve the effectiveness and efficiency of work processes.
- Seek information and input to fully understand the cause of problems.
- Appropriately assesses risks before making a decision.
- Contribute to the creation and evaluation of possible solutions.
- Take action to remove obstacles and address problems before the impact performance and results.
- Promote a work environment that is free from sexual violence, harassment and discrimination, and the ability to show empathy for those who have experienced trauma.

Employment Equity and Accessibility Statement

**Skills**

**Reference**
- 289790