Marketing Specialist, Tourism Board

YOU want to BRING THE WORLD to Albertans.

Posted: 28-11-2024
Closing: When Filled
Location: Edmonton South (50% Hybrid)

Please note this is a temporary full-time position for 18 months with the potential of extension

This role requires a blend of sales, business development and marketing expertise with a strong understanding of the tourism industry, market trends, and analytical flair

You're a marketing master who gets a twinkle in your eye when you develop strategies and channel plans based on data and your intuitive research. This role is responsible for developing, managing and implementing marketing tactics and strategies to increase traffic, leads and conversion rates
- room bookings? for our tourism partners.

WHAT MOVES YOU
- You're detail-oriented and the type of person who rolls up their sleeves and gets the job done.
- You thrive in fast-paced environments and are flexible and able to roll with changing scenarios.
- You're both a right
- and left-brained thinker. Your innovative side is balanced by your quantitative analytical abilities.
- You have a results-driven attitude, you see the goal line and drive hard to get there.
- You love to share thoughts and ideas
- You have experience and expertise in leading strategies, developing media plans and executing to deliver results. You love figuring out what drives consumer behaviour and are in touch with digital marketing trends and best practices through more traditional means.
- You live and breathe brands. You understand that loyalty is built through consistency.
- You can strategize and execute integrated campaigns across a range of platforms and are able to quickly analyze results and be agile.

WHAT YOU’LL DO
- Report to the Manager, Travel Marketing.
- Market Research & Analysis:

- Conduct thorough market research to identify tourism trends, potential markets, and competitors.
- Analyze customer preferences and behaviors to tailor offerings to target segments.
- Keep up-to-date with industry developments, travel regulations, and emerging destinations.
- Business Strategy Development:

- Develop and implement business development strategies to expand the company's presence in the tourism sector.
- Set and achieve business growth targets in alignment with overall company goals.
- Client Acquisition & Relationship Management:

- Identify and engage with potential Tourism boards.
- Build and maintain strong relationships with key stakeholders, including local government bodies, tourism boards, suppliers, and service providers.
- In collaboration with the Product team, you will negotiate contracts and marketing agreements with visitor bureau partners from around the world.
- Brand Promotion & Marketing
- Collaborate with the marketing team to develop and implement marketing campaigns
- Promote travel to tourism board destinations through digital channels, trade shows, and industry events.
- Innovate and grow new channels
- Project Management & Coordination:

- Plan, build and execute new tourism initiatives, ensuring they align with predetermined goals and member needs.
- Coordinate with internal teams (Creative Agency, SEO, Digital Product Teams, web management, digital media buying) to ensure smooth delivery of plans and growth expectations
- Monitor the performance of launched campaigns, analyzing and making improvements as needed.
- Financial Management
- Develop financial projections and budgets for new opportunities.
- Monitor the financial performance of new initiatives, adjust strategies and tactics as necessary to meet growth goals.
- Partnership Development:

- Build strategic alliances with local businesses, hotels, attractions, and transportation providers to enhance product offerings.
- Explore potential partnerships with international tour operators and agents to expand market reach.
- Travel will be required 2-3 times a year for events and meetings with tourism boards.

WHAT YOU’VE DONE
- You have a university degree or post-secondary diploma in a related field, such as Marketing or Communications.
- You have excellent negotiation, communication, and interpersonal skills.
- Ideally have proficiency in CRM software and business analytics tools.
- You have strong analytical and strategic thinking abilities.
- Have the ability to work independently and as part of a team.
- Deep understanding of digital marketing strategies and tools.

WHAT YOU'LL GET
- Work with a diverse and passionate marketing team.
- Work for one of the most trusted brands in Canada.
- Competitive salary.
- Benefits if you choose to receive them (with payroll deductions).
- Vacation pay is added to each paycheque.
- Great AMA discounts.
- Unlimited learning opportunities
- Flexible work model.

WORK MODEL:
Hybrid

We thank all applicants for their interest; however, only those selected for an interview will be contacted.