SEO Manager, North America

who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team
The Global SEO team is responsible for maintaining, evolving, and elevating SEO practices across the organization. As a team, we support the business in delivering search-friendly initiatives for existing and prospective guests across our global markets, including NA, EMEA and APAC. The result of our work creates meaningful web experiences that drive high quality traffic to our sites, accelerating revenue growth by moving guests through the purchase funnel.

**a day in the life**: what you’ll do
The SEO Manager, NA will lead the SEO business strategy for lululemon in the region, ensuring seamless execution and prioritization of the SEO roadmap through auditing, monitoring, and collaboration with cross-functional teams to drive excellence and capitalize on growth opportunities.
- Partner with the Global SEO team to continually develop and evolve our SEO strategy and create cross-market synergy
- Working with your Manager, provide input into SEO priorities that ladder up into the strategy of both our function and broader business
- Regular auditing (weekly/monthly) of web pages to ensure best practices are upheld - through crawls, Google reports, & rank tracking tools
- Own end-to-end and streamline business intake and delivery processes between the SEO, wider business, and product teams within your region for efficient collaboration
- Work with Global SEO teams to share best practices and build SEO documentation, supporting on working towards a unified global approach to optimization and operations

qualifications
- 5-7 years of SEO experience, with experience working on a B2C eCommerce brand
- Bachelor’s degree or equivalent preferred, marketing, business, or computer science focus a plus
- Proven track record of driving growth in organic traffic and rankings, with demonstrable ability to story tell impact of work
- Advanced knowledge of key Technical SEO areas, including Schema.org, HTML & JavaScript, Content Construction, and Internal Linking
- Excellent knowledge of SEO and business tools, such as: Google Search Console, Bing Webmaster Tools, JIRA, Confluence, SEMrush, Ahrefs, PiDatametrics, Botify, Screaming Frog, Adobe Analytics

must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

Additional Notes
Immigration support is potentially available for this role. If immigration support required: Bachelors degree in related field and several years experience in marketing/advertising/e-business required.

Compensation and Benefits Package

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

- Extended health and dental benefits, and mental health plans
- Paid time off
- Savings and retirement plan matching
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series (to name a few)

**Note**: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

This role is classified as Hybrid under our SSC Workplace Policy:
In-person collaboration is important, and much of the role can be performed remotely. Work is performed onsite at least 3 days per week.

LI-Hybrid #LI-AA1