Brand Marketing Manager, North America

who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
about this team
The North America Brand Marketing team is responsible for creating integrated marketing efforts across all channels to deliver guest communication for the North America business. This role reports to the Manager, North America Brand Marketing, and plays a key contribution in driving growth for the North American business and building equity in our largest market.
**a day in the life**: what you’ll do
As Brand Marketing Manager, you will be responsible for bringing lululemon brand to our guests through various campaigns across a variety of channels. You will inspire, guide and lead collaboration with cross-functional partners and support smooth campaign operations throughout execution. A large focus of your portfolio will be focusing on the execution of the Team Canada campaign ahead of the Milan 2026 Olympic and Paralympic Games.
- Responsible for marketing plan development and execution of North America brand campaigns, with the focus on the Milan 2026 Team Canada campaign
- Partners with key cross-functional partners (including but not limited to Merchandising, Retail Brand, Ecommerce, Digital Marketing, Social, Community) to deliver best in class campaign execution & consumer journey across touchpoints
- Drafts, maintains and monitors the Project Roadmap/Timeline, Budget, and Deliverables Lists, intaking needs from cross-functional partners
- Accountable to set and drive KPIs as well as measure, report and socialize results and learnings
- Build strong cross-functional relationships across the organization and with external partners to keep them enrolled in marketing plans and collaborate on execution requirements
- Support creative development with internal or external agencies, providing strategic advice rooted in clear business & brand needs

qualifications
- A bachelor’s degree in Business or Marketing related field.
- Minimum 5+ years of relevant experience with preferred sports sponsorship activation experience
- Experience with project management tools (ie, Smartsheet) and timeline development
- Experience with creative briefing and working on set and with creative teams
- Effective and collaborative stakeholder manager across the organization
- Excellent presentation skills
- Experience working quickly and efficiently, and keeping pace in a fast environment
- Ability to juggle changing priorities while maintaining a positive attitude in the face of challenging deliverables.

must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

Additional Notes
Immigration support is potentially available for this role.
Compensation and Benefits Package
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

- Extended health and dental benefits, and mental health plans
- Paid time off
- Savings and retirement plan matching
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series (to name a few)

**Note**: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
workplace arrangement
This role is classified as Hybrid under our SSC Workplace Policy:
Hybrid
In-person collaboration is important, and much of the role can be performed remotely. Work is performed onsite at least 3 days per week.
LI-Hybrid
LI-BR1