Social Content Lead

**Who We Are**:
At Certn, we’re revolutionizing background screening with _The World’s Easiest Background Check_ — fast, global, and powered by tech. We’re not about outdated processes and red tape. We’re about innovation, speed, and impact.

If you’re looking for a place where ownership, collaboration, and creativity thrive, this is it.

**The Role**:
The Social Content Lead is responsible for driving Certn’s brand transformation through engaging social media content. This role combines strategy and creation, producing multimedia content that elevates Certn beyond background screening to position as a thought leader in HR, leadership, and workplace trends. Building Certn’s visibility, engagement, and influence, this role is responsible to deliver creative, data driven content across social channels.

**What You'll be Doing**:
**Social Media Strategy**
- Develop and execute Certn’s social media strategy to grow visibility, engagement, and influence.
- Set goals for each channel, manage the content calendar, and define the mix of formats and messages that will resonate with target audiences.
- Balance brand storytelling with thought leadership in HR, leadership, and workplace topics while supporting demand generation and retention goals.

**Content Creation**
- Plan and produce content across posts, videos, and stories that bring Certn’s brand to life.
- Use tools like CapCut, Canva, native editors, and AI-assisted creative tools to create content that is engaging, relevant, and aligned with Certn’s voice

**Channel Management**
- Oversee Certn’s presence on LinkedIn, TikTok, Instagram, and relevant emerging platforms.
- Publish and schedule content, optimize for platform best practices, tailor messaging for each audience, and engage with communities to build a consistent and credible presence.

**Performance & Reporting**
- Track, analyze, and report on content performance across engagement, reach, traffic, and conversion metrics.
- Leverage AI-driven insights to optimize content, demonstrate ROI, and tie results back to broader marketing and business goals.

**Trends and Timely Content**
- Proactively use trends, cultural moments, and emerging opportunities to create content that expands Certn’s reach and reinforces thought leadership.

**What you will bring**:

- Bachelor’s degree in Marketing, Communications, Media Studies, Journalism, or a related field.
- 5 years’ experience in content creation, social media management, or digital storytelling.
- Demonstrated portfolio of content across multiple social platforms, showing measurable engagement and audience growth.
- Proven experience managing brand presence across multiple platforms, including LinkedIn, TikTok, Instagram, and X.
- Proficient in CapCut, Canva, native platform editors, and Google Workspace tools.
- Exceptional writing, editing, and visual storytelling skills.
- Comfortable appearing on camera and directing others in content production.
- Strong ability to analyze social media metrics and translate insights into actionable strategies.
- Experience thriving in fast-paced, dynamic, and ambiguous work environments.

**Why choose Certn for your next career move?**:
At Certn, our mission is clear: we're committed to creating an exceptional workplace that meets your needs and career aspirations. To achieve this, we're continually seeking your input, exploring industry best practices, and introducing innovative initiatives and improvements in our work environment. Our aim is for each of us to finish every day with a sense of pride in being part of the Certn story

Some of the benefits you can expect at Certn are...
- 4 weeks of paid vacation
- 12 wellness days
- Remote-friendly and supportive flexible remote arrangements
- Work-from-home allowance
- Flex allowance
- Professional development budget
- And a few more goodies

**A Little Bit More About Us**:
If you’re excited by the chance to drive bold innovation, smash silos, and deliver world-class products, we want to hear from you. Let’s build something epic together

Certn is a growing global technology company that is looking to reinvent the way organisations build Trust in People with technology and AI-backed background checks. Having recently been named one of Canada’s Companies-to-Watch in Deloitte’s Technology Fast 50 Awards, we are becoming one of the fastest-growing start-ups.

If you have a disability that requires accommodation during any stage of our recruitment process, please let us know how we can best assist you.

Compensation Range: CA$80.1K - CA$100.1K