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Social Media Coordinator

3 weeks ago

Calgary, Canada Preventous Collaborative Health, Preventous Cosmetic Medicine & Xone Precision Medicine Full time

At Preventous Collaborative Health, Preventous Cosmetic Medicine & Xone Precision, we are revolutionizing healthcare by integrating cutting-edge technology, data-driven insights, and a human-centered approach to patient care. We believe that our people are our most valuable asset, and we are dedicated to creating a dynamic workplace that fosters innovation, well-being, and excellence.

If you’re a social media professional, you know that social _done right _goes beyond just “checking off the box” for posting on a routine basis on the channels you manage.

**Your Team and Role**

Your role leads strategy, content creation (including reel videos) and community engagement for all of Preventous social media channels at varying capacities. If you make our interview stage, we may ask you to share your quick take on all our entire social media strategy across our 3 brands.

As Social Media Strategist and content creator, you must possess exceptional communication skills, both written and verbal. Creativity is a must, and wiz-level skills with video content will no doubt give you bonus points. We ask that you have proven experience leading the development, management and implementation of social media strategies to enhance awareness, promote topic-specific demand, and are skilled in creating compelling CTAs.

**How You’ll Contribute**:

- Work with leadership and the marketing/demand gen team to develop a thoughtful strategic content plan for Preventous social channels with a goal to engage, create conversation, grow audiences and meet business objectives.
- Oversee and sustain the editorial content calendar for Preventous social channels, in-line with the overall marketing strategy.
- Create content opportunities and work with key partners to develop engaging co-branded content.
- Research and build partnerships with social creators and influencers to become Preventous/healthy aging ambassadors.
- Run basic social media promotion to drive engagement or grow followers
- Collaborate with the marketing team, staff, and all necessary stakeholders to create cross-media and multimedia content that engages and informs (infographics, GIF’s, video) for various platforms
- Explore the viability of adding new social tools and platforms to Preventous’ social complement.
- Work with the medical and cosmetic staff to develop clinically supported copy and collaborate on shared editorial initiatives.
- Carry out day-to-day community management and engage with other accounts through comments, shares and live online conversations.
- Manage/respond to sensitive posts and direct messages (or take ownership of delegating to the appropriate team member).
- Routinely analyze the performance of social media channels and edit content, timing and moderation strategies and tactics to optimize engagement and deliver content that best speaks to audiences.
- Create KPIs reports for the Marketing and Leadership teams to inform the overall strategy and give an evidence-based foundation to our social media efforts.
- Support with the amplification and promotion of events and key moments in the editorial calendar
- Respond to social listening conversations using tools like Awario
- Document out of office events for social media use as needed
- Be Proactive in looking out for social media trends and changes in algorithms, updates, etc — in order to always maximize efforts and performance.

**What You Need to Be Successful**:

- Bachelor’s degree in communication, marketing, or related field OR significant hands-on experience with social media.
- A natural storyteller with excellent writing skills and the ability to adapt strategies and communications based on trends.
- Expert knowledge of Facebook, Instagram, LinkedIn, Youtube, TikTok using upstream and downstream content marketing best practices
- A keen eye for creating video content.
- A passion for healthy living and/or beauty/skincare. (Or both)
- Relationship-first approach and experience supporting projects in cross-functional teams.
- Proficient in visual editor tools (e.g. Adobe Suite, Canva, PremierePro or other video editing software, including app-native editors such as TikTok) (you don’t need to be proficient in ALL of these If you have a few you are confident working with, and you’re comfortable with cross-media content production, you’re all set. We’re also happy to support further education and development).
- Experience reporting and analyzing data to identify trends and opportunities

**What You Are Bringing to The Table**
- Up to 3 years of experience on this role either as an employee or consultant
- Self-starter, able to manage projects and deadlines in a fast-paced environment
- Strong sense of professionalism, confidentiality and excellent judgement skills
- Strong written and verbal communication skills with a knack for content creation
- Excellent multitasking skills and ability to stay organized, prioritize, plan production timelines, discuss shared expectations.
- Criti